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A Study on Effective Website Implementation through Comaprison Analysis of the Shopping Mall Websites in Korea and China
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한국과 중국의 쇼핑몰 웹 사이트 비교분석을 통한 효과적인 웹 사이트 구축 방안에 관한 연구

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Type
Academic journal
Author
Young Jik Kwon (대구대학교)
Journal
Korea Society of Industrial Informantion Systems Journal of the Korea Industrial Information Systems Research Vol.18 No.5 KCI Accredited Journals
Published
2013.10
Pages
93 - 105 (13page)

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A Study on Effective Website Implementation through Comaprison Analysis of the Shopping Mall Websites in Korea and China
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Abstract· Keywords

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This paper mainly focuses on comparison analysis of the quality factors targeted at one shopping mall web site in Korea and China. There are a total of 14 hypothesis, and we use the SAS 9.2 statistical package tool. The survey to verify those hypothesis is filled out by 519 voluntary participants. The following describes the results that are found. The shopping mall web site of two countries shows a difference in terms of design, communication, community, commercialization, security, customer satisfaction, repurchase intention, contents, e-commerce, customer loyalty, interaction, technology, reliability, and size. Therefore, we suggest how to implement more effective shopping mall websites based on those 14 factors.

Contents

요약
Abstract
1. 서론
2. 선행연구
3. 실증적 연구
4. 효과적인 쇼핑몰 웹 사이트를 구축하기 위한 방안
5. 결론
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UCI(KEPA) : I410-ECN-0101-2014-000-002756591