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논문 기본 정보

자료유형
학술저널
저자정보
Shaharuddin, Siti Shukhaila (Dongseo University) 이성필 (Dongseo University)
저널정보
인제대학교 디자인연구소 Journal of Integrated Design Research Journal of Digital Interaction Design vol.12 no.3 DID 논문집 23
발행연도
2013.9
수록면
9 - 23 (15page)

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초록· 키워드

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The main purpose of this phenomenology research is to analyze the attributes of public perceptions towards the professional reading materials consisting of; Annual Report, Contract Document and Textbook. The research aim is to collect these attributes of perception and highlights the main issues that affect public readers’ understanding of professional reading materials. Consequently, this phenomenology research is designed as an interpretive study that involves open-ended interviews and a brainstorming session using the KJ method. The research showed conclusively that KJ method is able to demonstrate the main attributes and highlight common factors in perceiving information and hence their ultimate understanding of the materials. The findings revealed nine categories of attributes which consist of perception, experience, reading behavior, contents search, purpose, appearance, action, material and media types. An affinity diagram was developed based on a brainstorming session in order to understand the phenomena of human perception towards professional reading materials. Finally, a conceptual framework was identified to be discussed in detail and later on will be extended for future study

목차

Abstract
1. Introduction
2. Significance of the Study
3. Literature Review
4. Methods and Process
5. Findings
6. Results and Discussion
7. Conclusion
8. Limitation and Implication for Further Research
References

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