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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 인제대학교 디자인연구소 Journal of Integrated Design Research Journal of Digital Interaction Design vol.12 no.2 DID 논문집 22
- 발행연도
- 2013.6
- 수록면
- 33 - 43 (11page)
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초록· 키워드
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An effective advertising strategy is needed to promote the new face of Busan North Port to be a worldwide known. Through advertising activity, this project will gain more awareness and the target audience needed for the development process. The most important thing is to let audience know about the project objectives and to fulfill them. Advertising activity and publication is needed as a communication media to the public. The purpose of this paper is to propose an advertising campaign for North Port.
Firstly we examine the background of the North Port project and afterward proceed to developing a creative solution. The next step is creating an advertising strategy and using the Golden Circle method by Simon Sinek. The result is a strategy campaign for North Port
in Busan through various media placement such as public space or places, social media, and smartphone applications.
Firstly we examine the background of the North Port project and afterward proceed to developing a creative solution. The next step is creating an advertising strategy and using the Golden Circle method by Simon Sinek. The result is a strategy campaign for North Port
in Busan through various media placement such as public space or places, social media, and smartphone applications.
목차
Abstract
1. Introduction
2. Theory of Golden Circle
3. Advertising Campaign Strategy with Busan North Port Project as a Case Study
4. Conclusion
References
참고문헌 (10)
참고문헌 신청
1. [단행본] - David A. Aaker / 1992 / Advertising Management / Prentice-Hall International Inc
2. [학술지(정기간행물)] - Lia Zarantonello / 2013 / Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets / International Journal of Research in Marketing 30
3. [학술지(정기간행물)] - Marsha D. Loda / 2005 / How Potential Tourists React to Mass Media Marketing, Journal of Travel & Tourism Marketing / Journal of Travel & Tourism Marketing 18 : 3 ~
4. [단행본] - Robin Landa / 2010 / Advertising by Design, Generating and Designing Creative Ideas Across Media / John Wiley & Sons, Inc
5. [단행본] - Simon Sinek / 2011 / Start With Why: How Great Leaders Inspire Everyone to Take Action / Portfolio, Penguin Books Ltd
2. [학술지(정기간행물)] - Lia Zarantonello / 2013 / Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets / International Journal of Research in Marketing 30
3. [학술지(정기간행물)] - Marsha D. Loda / 2005 / How Potential Tourists React to Mass Media Marketing, Journal of Travel & Tourism Marketing / Journal of Travel & Tourism Marketing 18 : 3 ~
4. [단행본] - Robin Landa / 2010 / Advertising by Design, Generating and Designing Creative Ideas Across Media / John Wiley & Sons, Inc
5. [단행본] - Simon Sinek / 2011 / Start With Why: How Great Leaders Inspire Everyone to Take Action / Portfolio, Penguin Books Ltd
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