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A Study on the of Youtube Far Reaching Effects Having Impact on Korean Wave - Focused on Singer PSY Syndrome -
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한류문화에 영향을 미친 Youtube 파급효과에 관한 연구 : 가수 싸이(PSY) 신드롬을 중심으로

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Type
Academic journal
Author
In-Hee Cho (한국엔터테인먼트경영연구소) Yeo-Kwang Yoon (스포츠조선 에디팅센터)
Journal
The Korean Entertainment Industry Association Journal of the Korea Entertainment Industry Association Vol.7 No.2 KCI Accredited Journals
Published
2013.6
Pages
9 - 18 (10page)
DOI
10.21184/jkeia.2013.06.7.2.9

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A Study on the of Youtube Far Reaching Effects Having Impact on Korean Wave - Focused on Singer PSY Syndrome -
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Abstract· Keywords

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Korean Wave is spreading as a phenomenon of worldwide popular culture beyond Asia. The Korean wave fever is fiercely blowing in the United States and Europe as well as even the South America region. If the Korean wave of idols had led the fever in the Asia region, now the singer PSY is broadening the genre and territory with the ‘global Korean wave’. Accordingly, the researcher has performed an in-depth analysis on K-POP which is raising the national brand called ‘Korea’ as global popular culture contents. First, what is Korean wave and the K-POP phenomenon standing at the peak of Korean wave has been investigated by each time period. Next, how fast K-POP is spreading through a platform called Youtube and to what extent of scale it has expanded also has been researched. Especially, the correlation between contents and platform (Youtube)-Network (SNS)-Terminal (smart phone, etc) has been investigated by analyzing the ‘Gangnam Style’ and ‘Gentleman’ music video syndrome of singer PSY using a value chain called ‘C-P-N-T’.
#Korean wave #Cultural Industry #Youtube #C-P-N-T

Contents

요약
Abstract
Ⅰ. 들어가며
Ⅱ. 이론적 배경
Ⅲ. 연구 문제
Ⅳ. 결론
참고문헌

References (2)

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김은영. 한류의 SWOT 분석과 한국영화의 아시아시장 확대 방안 연구. 영화연구. 2005 dbpia 장규수. 한류의 어원과 사용에 관한 연구. 한국콘텐츠학회논문지. 2011 dbpia

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