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As the modern society is globalized, it inevitably faces the tough competition. In an effort to raise the competitiveness, the local governments need to develop their own unique characters to differentiate themselves and to gain wide publicity.
The role and function of character images has been changed, and nowadays the new paradigm of characters is pursued. In this context, the new approach to character industry with the global and up-to-date perspective and the brand strategy is urgent.
In addition, the participation of the residents in the character development is essential, because they are the chief beneficiaries. It may help unite the community if the residents" communication of their impression on the character images leads to improvement of the characters. Taking these into account, it is essential for the residents and local governments to recognize the importance of the role and function of the characters.
The following five categories are examined to investigate the features of the character images of the local governments.
1. the present condition of local government character industry, mainly of characters and mascots
2. the name, stuff, and method of expression
3. the constituent elements
4. the classification of formative shape
5. the expression of main character
At the conclusion, the problems of the current characters are investigated by comparing the characters of the local governments. In addition, the desirable future direction of revitalization of local culture industry by means of character development is examined.
The role and function of character images has been changed, and nowadays the new paradigm of characters is pursued. In this context, the new approach to character industry with the global and up-to-date perspective and the brand strategy is urgent.
In addition, the participation of the residents in the character development is essential, because they are the chief beneficiaries. It may help unite the community if the residents" communication of their impression on the character images leads to improvement of the characters. Taking these into account, it is essential for the residents and local governments to recognize the importance of the role and function of the characters.
The following five categories are examined to investigate the features of the character images of the local governments.
1. the present condition of local government character industry, mainly of characters and mascots
2. the name, stuff, and method of expression
3. the constituent elements
4. the classification of formative shape
5. the expression of main character
At the conclusion, the problems of the current characters are investigated by comparing the characters of the local governments. In addition, the desirable future direction of revitalization of local culture industry by means of character development is examined.
목차
Abstract
1. 머리말
2. 캐릭터의 일반적인 정의와 분류
3. 지방자치단체 캐릭터의 특징
4. 지방자치단체 캐릭터의 문제점과 대안
5. 맺음말
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UCI(KEPA) : I410-ECN-0101-2014-405-000303146