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논문 기본 정보

자료유형
학술저널
저자정보
조부연 (제주대학교) 강재정 (제주대학교)
저널정보
한국인터넷전자상거래학회 인터넷전자상거래연구 인터넷전자상거래연구 제12권 제4호
발행연도
2012.12
수록면
183 - 201 (19page)

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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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Trust and commitment have been widely accepted as buyers’ relationship strategy in services supply chain management. The extant literatures have focused on positive effects of relationship strategy with little attention towards negative influences such as buyer’s switching inertia. Suppliers will have higher competitive advantages when buyer’s switching inertia exists in the incumbent?challenger rivalry, while buyer would lose flexibility when switching inertia is evident. In this paper, we primarily investigate the effects of buyer’s strategy, i.e. commitment, on buyer"s switching inertia mediated by supplier’s collaboration in services outsourcing context. And, we divide the sample into two groups, i.e. IT and non-IT services outsourcing, to identify the difference among different outsourcing phases. IT services outsourcing has been considered as a phase of business transformational outsourcing while non-IT services outsourcing is in contract-based outsourcing phase. The results show that buyer’s commitment positively influences the buyer"s switching inertia mediated by supplier collaboration without direct relationship in non-IT services outsourcing. We believe that the full mediation effects present the building process of switching inertia. Buyer’s effort (i.e. commitment) leads supplier’s collaboration which would turn into performance which guarantee buyer’s switching inertia in general services outsourcing. However, no mediation effect has been revealed in IT services outsourcing with just direct impacts on supplier’s collaboration and buyer’s switching inertia. So we recommend buyers for business transformational services outsourcing to cautiously compare positive effect (i.e. supplier’s collaboration) and negative effect (i.e. buyer’s switching inertia) when they apply relationship strategy.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2014-326-000525826