지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.11
- 수록면
- 101 - 111 (11page)
이용수
초록· 키워드
오류제보하기
The Muslim markets are emerging. Though they are geographically isolated, the Muslim’s religious homogeneity has formed a huge market. Economic power based on abundant resources, a high population growth rate, and robust consumption propensities are the main advantages of the Muslim market. Surprisingly, Muslims are one of the top consumer groups of luxurious cars, homes and fashion items despite their ascetical, conservative image.
Until now, the entry of foreign companies into the Muslim market has been difficult due to the market’s unique qualities; however, the opportunity of preemption in the market is worth attempting.
Thus, the purpose of the following study is to understand the differentiated culture and the industrial backgrounds of the Muslim nations and to perform a design research based on the traditional Muslim abaya.
As a result, Dubai (the business hub of the Middle East and the capital city of the UAE) was labeled as a niche market, and six various designs of exportable Couture Abaya (high-quality custom-made abaya) were developed for Muslim women aged 28 to 40.
After setting Dubai as the starting point, about 1.6 billion markets around the world, including the UAE markets, were targeted as contributing to the increase in the national competitiveness caused by the realization of high-value products.
Until now, the entry of foreign companies into the Muslim market has been difficult due to the market’s unique qualities; however, the opportunity of preemption in the market is worth attempting.
Thus, the purpose of the following study is to understand the differentiated culture and the industrial backgrounds of the Muslim nations and to perform a design research based on the traditional Muslim abaya.
As a result, Dubai (the business hub of the Middle East and the capital city of the UAE) was labeled as a niche market, and six various designs of exportable Couture Abaya (high-quality custom-made abaya) were developed for Muslim women aged 28 to 40.
After setting Dubai as the starting point, about 1.6 billion markets around the world, including the UAE markets, were targeted as contributing to the increase in the national competitiveness caused by the realization of high-value products.
목차
Summary
1. Introduction
2. Traditional Muslim Abaya of the UAE
3. Analysis of the UAE‘s Industrial Conditions
4. Analysis of Abaya markets in Dubai
5. Design development direction
6. Design development
7. Design results
8. Conclusion
Reference
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UCI(KEPA) : I410-ECN-0101-2014-658-000823613