지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
In the wake of sustainable economic development and the economic globalization, consumers in today’s society trend to seek the emotional experience of culture-centered consuming behaviors themselves instead of the rational consumption that is satisfied with physical performance.
In this study, an empirical analysis was made to identify the ultimate benefits that Chinese consumers aged between 20s and 50s are seeking from the cultural-art products which typically reflect contemporary consumers’ pursuit and the effects of social-face sensitivity on consumers’ satisfaction.
The analytical results show that benefit sought were derived from such three factors as individual benefit-oriented, social relation-oriented and hedonic purchasing-oriented factors, and there three factors are the benefits Chinese consumers are seeking from the cultural-art products.
The results of multiple linear regression analysis demonstrate that both benefit and physical environment have positive effects on satisfaction level.
In addition, the social-face sensitivity’s moderating effects on benefit and satisfaction level were tested and the results demonstrate that the more social-face sensitive consumers are, the less individual benefits- oriented and hedonic purchasing-oriented effects they have on satisfaction level.
In this research, a study on China’s cultural-art products consumers were conducted. By examining the relationship between benefit sought and satisfaction level in accordance with social-face sensitivity, basic materials and analytical methods are provided for the research on cultural-art products consumers in theory and necessary information about consumers are provided for artists, cultural-art providers and governmental policy makers in practice.
In this study, an empirical analysis was made to identify the ultimate benefits that Chinese consumers aged between 20s and 50s are seeking from the cultural-art products which typically reflect contemporary consumers’ pursuit and the effects of social-face sensitivity on consumers’ satisfaction.
The analytical results show that benefit sought were derived from such three factors as individual benefit-oriented, social relation-oriented and hedonic purchasing-oriented factors, and there three factors are the benefits Chinese consumers are seeking from the cultural-art products.
The results of multiple linear regression analysis demonstrate that both benefit and physical environment have positive effects on satisfaction level.
In addition, the social-face sensitivity’s moderating effects on benefit and satisfaction level were tested and the results demonstrate that the more social-face sensitive consumers are, the less individual benefits- oriented and hedonic purchasing-oriented effects they have on satisfaction level.
In this research, a study on China’s cultural-art products consumers were conducted. By examining the relationship between benefit sought and satisfaction level in accordance with social-face sensitivity, basic materials and analytical methods are provided for the research on cultural-art products consumers in theory and necessary information about consumers are provided for artists, cultural-art providers and governmental policy makers in practice.
목차
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구의 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
〈Abstract〉
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UCI(KEPA) : I410-ECN-0101-2013-912-003573853