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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.19 No.2
- 발행연도
- 2012.6
- 수록면
- 17 - 38 (22page)
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초록· 키워드
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The purpose of this study is to investigate the research model attempting to explain factors influencing consumers" attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers" self-actualization, and trust affect consumers" attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.
목차
Abstract
1. Introduction
2. Theoretical Background
3. Research Methodology
4. Results and Discussion
5. Conclusion, Limitations andFurther Studies
References
Author Profile
참고문헌 (59)
참고문헌 신청
1. [단행본] - Ajzen, I. / 1985 / From intentions to actions : A theory of planned behhavior, In series in social psychology / Springer
2. [학술지(정기간행물)] - Ajzen, I. / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Processes 50 (2) : 179 ~ 211
3. [학술지(정기간행물)] - Bhattacherjee, A / 2000 / Acceptance of commerce services the case of electronic brokerages, IEEE Transactions on Systems / Man and Cybernetics 30 (4) : 411 ~ 420
4. [단행본] - Carmines, E. G / 1981 / Analyzing models with unobserved variables : Analysis of covariance structures / Sage Publications,Inc
5. [학술지(정기간행물)] - Chen, J. V / 2009 / The acceptance and diffusion of the innovative smart phone use : A case study of a delivery service company in logistics / Information and Management 46 (4) : 241 ~ 248
2. [학술지(정기간행물)] - Ajzen, I. / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Processes 50 (2) : 179 ~ 211
3. [학술지(정기간행물)] - Bhattacherjee, A / 2000 / Acceptance of commerce services the case of electronic brokerages, IEEE Transactions on Systems / Man and Cybernetics 30 (4) : 411 ~ 420
4. [단행본] - Carmines, E. G / 1981 / Analyzing models with unobserved variables : Analysis of covariance structures / Sage Publications,Inc
5. [학술지(정기간행물)] - Chen, J. V / 2009 / The acceptance and diffusion of the innovative smart phone use : A case study of a delivery service company in logistics / Information and Management 46 (4) : 241 ~ 248
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