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A Study On The Improvement of Invigorating the Tourism Industry ofthe Urban-Rural Integration Region through the StructureAnalysis of Demand for Tourism-Focused on the area of Jumunjin Gangneung-
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관광이동수요의 구조분석을 통한 도농통합 농어촌지역의 관광산업활성화방안에 관한 연구 : 강릉시 주문진지역을 중심으로

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Type
Academic journal
Author
Sang-Hwa Shim (한국방송통신대학) Min-Jung Kim (강릉원주대학교)
Journal
The Korean Green Tourism Association Journal of Korean Society of Rural Tourism Vol.18 No.2
Published
2011.12
Pages
121 - 144 (24page)

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A Study On The Improvement of Invigorating the Tourism Industry ofthe Urban-Rural Integration Region through the StructureAnalysis of Demand for Tourism-Focused on the area of Jumunjin Gangneung-
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Abstract· Keywords

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The purpose of the study is on investigating the method of promoting tourism by understanding the structure analysis of current demand for tourism through examining the regional feature and its present state of Jumunjin, the urban-rural integration region. This study also aims to provide the practical implications for expanding tourism industry by being the basic information on establishing the efficient policy on tourism which can bring contribution to the economic vitality of the urban-rural integration region and the improvement of the quality of life of its inhabitants.
The case study was limited to the area of Jumunjin, the urban-rural integration region in Gangneung. The methodological approach of the study includes both a documentary research referring the existing materials and an empirical study. For the empirical study, a structure analysis of the demand for tourism was done through finding out the absolute rate of change and the relative component structure of the tourists in Gangneung and Jumunjin area.
The result of the study shows the need of the following three; first, the need forestablishing the tourism policy that accommodates the change of the tourism behavior of tourists, second, developing tour packages that include the variety of tourism resources and the regional characteristic of the marine tourism, third, establishing the differentiated development strategies of tourism that can overcome its seasonal variations.
#도농통합지역(Urban-Rural Integration Region) 관광산업(tourism industry) #관광수요(tourism demand) 구조분석(structure analysis) 관광자원(tourism resources)

Contents

ABSTRACT
I. 서론
II. 주문진지역의 관광현황과 가치평가
III. 주문진지역의 관광수요 구조분석
IV. 주문진지역 관광활성화를 위한 문제점과 발전방안
V. 결론
참고문헌

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