지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
오류제보하기
This research is focused foremost on the novelty of using a rural village for the first time and second on the customer’s level of satisfaction and revisit. By studying this, we can adopt various theories between the two main points and thus begin to analyze them as well. The result that was obtained is as follows:
Focusing solely on the novelty part turns out that the expectation rate was higher than the mean experience value and the reason why the customer’s expectation value influenced their out-coming satisfaction and revisit rate was due to their adventurous chase on the novelty rate. The same reason applied in explaining why the experience value of the customers influenced their satisfaction and revisit level as well.
In conclusion, this research shows that such satisfaction and revisit (going to the Rural village and etc.) tend to increase along with the increasing customers’ need to escape from their normal life and surroundings.
Focusing solely on the novelty part turns out that the expectation rate was higher than the mean experience value and the reason why the customer’s expectation value influenced their out-coming satisfaction and revisit rate was due to their adventurous chase on the novelty rate. The same reason applied in explaining why the experience value of the customers influenced their satisfaction and revisit level as well.
In conclusion, this research shows that such satisfaction and revisit (going to the Rural village and etc.) tend to increase along with the increasing customers’ need to escape from their normal life and surroundings.
목차
ABSTRACT
I. 서론
II. 이론적 고찰
III. 연구방법
IV. 실증분석 및 해석
V. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2013-522-001738769