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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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Objective: The aim of this study is to investigate service design cases by online service companies and suggests framework to understand service design of them. Background: Recently, exploratory service design cases by online service companies such as Google, Apple, and NHN has been developed. Service design and online service experience design has been booming among user experience professionals but these two areas are not clearly defined. It is interesting to study the definition and key factors of service design and online service experience design. Moreover, investigating service design cases by online service companies is needed. Method: Due to diversification of service design cases by online service companies, this study has reviewed online resources and literatures about top 5 online service companies in USA and Korea. Furthermore, this study used expert interview who worked for service design at NHN. To understand the attributes of service design cases, this study developed 3 types of service design classifications scheme such as service design as extension of online service, space design and event service design. Finally, this study suggested a new framework for service design cases. Results: This study investigated service design cases by online service companies and suggests key issues and frameworks to uncover service design for online service. Conclusion: Service design cases for online service was analyzed by 2*2 matrix(extension, enrichment*product, service) to explain characteristics and attributes. NHN’s Knowledge-iN bookshelf at NHN libraryl is a unique form of service design as a tool of enrichment of online experience. Application: The results of this study might help to understand service design cases and plan new service design for online service companies with structured framework.
목차
ABSTRACT
1. Introduction
2. Online User Experience Design and Service Design
3. Service Design as a Tool for Extending Online Service User Experience
4. Conclusion
Acknowledgements
References
Author listings
참고문헌 (12)
참고문헌 신청
Cooper, Alan / 2004 / The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity / Sams - Pearson Education
Design Council / The Double Diamond Design Process Model, 2005
Mayhew, Deborah J. / 1999 / The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design / Morgan Kaufmann
Morelli, N. / 2002 / Designing product/service systems. A methodological exploration / Design Issues 18(3):3~17
Neilson Norman Group / User Experience - Our Definition
Design Council / The Double Diamond Design Process Model, 2005
Mayhew, Deborah J. / 1999 / The Usability Engineering Lifecycle: A Practitioner's Handbook for User Interface Design / Morgan Kaufmann
Morelli, N. / 2002 / Designing product/service systems. A methodological exploration / Design Issues 18(3):3~17
Neilson Norman Group / User Experience - Our Definition
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UCI(KEPA) : I410-ECN-0101-2013-530-001622168