메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

영화마케팅 현장에서 영화 장르구분이 미치는 영향
Recommendations
Search
Questions

논문 기본 정보

Type
Proceeding
Author
김혜원 (청운대)
Journal
Dongguk University Research Center for Image 동국대학교 영상미디어센터 학술대회 제12회 전주국제영화제 컨퍼런스
Published
2011.4
Pages
9 - 14 (6page)

Usage

cover
영화마케팅 현장에서 영화 장르구분이 미치는 영향
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
No content found

Contents

1. 영화마케팅에서 장르의 역할
2. 장르 구분의 유형들
4. 영화마케팅에서의 장르 설정 사례들
5. 한국영화 마케팅에서 장르구분이 미치는 영향
6. 한계점 및 제언

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Related Authors

Frequently Viewed Together

The Study of Genre Differentiation in Korea Film Market
Won-Jo Joung ,  Eun-Ki Cho Korean Journal of Communication & Information 2010 .08
Cultural Patterns of Movie Genre Choice
Bum Soo Chon ,  Sang-Gil Lee Korean Journal of Broadcasting and Telecommunication Studies 2004 .09
Big Data's Effect on Its Practical Use in Film Marketing : Focus on the Process of Management of SNS Data Analysis on
Jin-Wook Kim Journal of the Korea Entertainment Industry Association 2014 .06
Potential of Social Media as a Channel for Film Marketing : Focusing on the Case of the Documentary Film
Jihye Ahn ,  Byung-Hyun Min JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2011 .06
Korean Modern Horror Films and the Transformation of Genre Convention
Hoonsoon Kim ,  Soyoon Lee Media, Gender & Culture 2005 .10

Recently viewed articles

Classification of flexible features in small residential spaces for efficient use of space
Lee, Hak-Sung, Lee 외 1명ARCHITECTURAL INSTITUTE OF KOREA2016.10
 소비자의 소비사회가치에 대한 인식
김시월Association of Families and Better Life2009.11
 커뮤니케이션 소비로서의 팬덤 : 아이돌 팬 플랫폼과 팬덤의 재구성
강신규Korean Association for Broarding & Telecommunication2022.04
 Job stress and fatigue of firefighters by using the job strain model
Dong-Ha JiKorea Society Of Environmental Administration2012.12

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2013-688-001264545