지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 533 - 552 (20page)
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초록· 키워드
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A hospitality firm operating in foreign soil has a choice of entry mode strategies offering different degrees of ownership and control of its remote operating units located in foreign countries. This research develops and tests a model of the service unit ownership and control patterns used by international hospitality companies. The main purpose of this study is to investigate causal relationships among transaction specific assets and organizational structure in the internationalization process of hospitality firms. As a whole, the conceptual model developed in the study received strong support from the empirical study. The increased level of transaction specific assets will result in enhancing the level of ownership and control and are found to be significantly related to firms’ choice of market entry modes.
목차
Abstract
I. Introduction
II. Literature Review
III. Research Methodology
IV. Results and Statistical Analysis
V. Discussion and Conclusion
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UCI(KEPA) : I410-ECN-0101-2013-326-001260842