지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
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- 2011.12
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This study is to analyze the image similarity and the preference for clothing stores in the 6 giant discount chains in Daejeon. The survey for this study was based on the questionnaires accomplished by 257 people through the multidimensional scaling. The results are as follows.
First, 6 clothing stores had 4 image groups located in 4 coordinates. CW(Costco Wholesale), NH(Nonghyup Hanaro-Mart), and SZ(Save Zone) had a similar distinct image, while HP(Home Plus) and EM(E-Mart), and LM(Lotte-Mart) also had similar differentiated images.
Second, according to the preference analysis in terms of demographic characteristic, NH had the lowest preference from the people of all the different ages, while SZ had the highest. HP, EM, CW, and LM had their own preference in the following order: in the thirties, forties, and over fifties. Meanwhile, relatively, SZ is preferred by the people in their twenties and people over age fifty liked CW more.
Third, according to the analysis of the preference for clothing stores in the giant discount chains in terms of educational background, clothing consumers who had high school degrees preferred NH and LM, people with 2 year college degrees liked HP and EM more, while
4-year college graduates and people with higher education had preference for SZ.
Finally, according to the preference analysis in terms of income level, higher income groups preferred SZ and CW and lower income groups liked LH and LM more, while HP and EM had high preference from all kinds of income groups.
First, 6 clothing stores had 4 image groups located in 4 coordinates. CW(Costco Wholesale), NH(Nonghyup Hanaro-Mart), and SZ(Save Zone) had a similar distinct image, while HP(Home Plus) and EM(E-Mart), and LM(Lotte-Mart) also had similar differentiated images.
Second, according to the preference analysis in terms of demographic characteristic, NH had the lowest preference from the people of all the different ages, while SZ had the highest. HP, EM, CW, and LM had their own preference in the following order: in the thirties, forties, and over fifties. Meanwhile, relatively, SZ is preferred by the people in their twenties and people over age fifty liked CW more.
Third, according to the analysis of the preference for clothing stores in the giant discount chains in terms of educational background, clothing consumers who had high school degrees preferred NH and LM, people with 2 year college degrees liked HP and EM more, while
4-year college graduates and people with higher education had preference for SZ.
Finally, according to the preference analysis in terms of income level, higher income groups preferred SZ and CW and lower income groups liked LH and LM more, while HP and EM had high preference from all kinds of income groups.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 조사 설계
Ⅳ. 분석 결과
Ⅴ. 결론
참고문헌
참고문헌 (51)
참고문헌 신청
2. [학술지(정기간행물)] - 구양숙 / 2001 / 온라인상의 패션제품 구매의도에 영향을 미치는 온라인 점포 속성에 관한 연구 / 한국의류학회지 25 (6) : 1100 ~ 1111
3. [학술대회논문] - 김윤자 / 2003 / 쇼핑동기 및 점포속성 만족도와 쇼핑성과에 관한 연구 / 한국의류학회03 추계학술 대회 : 98 ~ 99
4. [학술지(정기간행물)] - 김은숙 / 2007 / 온라인 의류 점포 유형에 따른 점포속성 만족도 / 복식 57 (7) : 1 ~ 14
5. [학술지(정기간행물)] - 김은정 / 2002 / 고객과의 관계에 영향을 미치는 의류점포 판매원의 속성 / 한국의류학회지 26 (11) : 1570 ~ 1581
6. [학위논문] - 김창준 / 2002 / 대형할인점 의류매장 재방문의도에 영향을 미치는 점포속성요인 / 석사 / 중앙대학교 대학원
3. [학술대회논문] - 김윤자 / 2003 / 쇼핑동기 및 점포속성 만족도와 쇼핑성과에 관한 연구 / 한국의류학회03 추계학술 대회 : 98 ~ 99
4. [학술지(정기간행물)] - 김은숙 / 2007 / 온라인 의류 점포 유형에 따른 점포속성 만족도 / 복식 57 (7) : 1 ~ 14
5. [학술지(정기간행물)] - 김은정 / 2002 / 고객과의 관계에 영향을 미치는 의류점포 판매원의 속성 / 한국의류학회지 26 (11) : 1570 ~ 1581
6. [학위논문] - 김창준 / 2002 / 대형할인점 의류매장 재방문의도에 영향을 미치는 점포속성요인 / 석사 / 중앙대학교 대학원
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UCI(KEPA) : I410-ECN-0101-2013-592-001198574