지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The amount of information created and distributed, due to advanced IT and expanding zones of mobile devices, has exponentially increased in recent years. Therefore, many corporations are collecting a large amount of data through sensors, either software- or hardware-based, but lack appropriate analytical tools and strategic guidance in using them.
This paper focuses on managerial issues companies may face as an era of "Big Data" becomes a reality in a business sector. Specifically, first, this paper addressed why an analytical capability will be another core competence of corporations in super competitive business environments. Then six managerial applications of Big Data analysis were described with supportive short cases. Finally, we proposed a taxonomy that can be used to understand BDA cases in a more theoretical perspective, and subsequently 3 categories of cases were described.
This paper focuses on managerial issues companies may face as an era of "Big Data" becomes a reality in a business sector. Specifically, first, this paper addressed why an analytical capability will be another core competence of corporations in super competitive business environments. Then six managerial applications of Big Data analysis were described with supportive short cases. Finally, we proposed a taxonomy that can be used to understand BDA cases in a more theoretical perspective, and subsequently 3 categories of cases were described.
목차
ABSTRACT
Ⅰ. Introduction
Ⅱ. Core Competence: Big Data Analysis
Ⅲ. Managerial Applications of BDA
Ⅳ. A Taxonomy and Cases
Ⅴ. Implications and Conclusions
References
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UCI(KEPA) : I410-ECN-0101-2013-325-001430023