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논문 기본 정보

자료유형
학술저널
저자정보
김성환 (동아대학교) 강인길 (동아대학교)
저널정보
동아대학교 경영문제연구소 경영논총 經營論叢 第29輯
발행연도
2008.12
수록면
189 - 204 (16page)

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연구주제
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연구배경
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연구방법
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초록· 키워드

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There are tremendous change for Gang-Seo Regions in Busan for International Logistics Center of Korea strategic development And many development plan and project are focused toward Gang-Seo Regions remaining for potential growth and competitve advantage to grow up as international center for Asia-Pacific Regions. But there are few research of Gang-Seo Regions to make sustainable development to consider regional people and natural environment, and this study is proposed how to make coordiance with regional development and natural environment. And this study is revealed to make structural relationship among destination image, tourism attractiveness, sustainability, direction for development. The results of this study are as follows.
First, destination image for Gang-Seo Regions was stronger emotional image than cognitive image, folkways lifestyle was appealed tourist as needed as many tourist participant program will be developed. Second, natural attractiveness are stronger than cultural appealing attraction, and coastal landscape and tourist experience were strategically considered, Third, economic and ecological sustainability were stronger than cultural and managerial sustainability, and had to make plan for regional people and natural environment. Fourth, sustainable tourism marketing strategy was focused toward coordination among agricultural and marine tourism connected with ubiquitous information technology.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2013-325-000918404