지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2009.10
- 수록면
- 464 - 472 (9page)
이용수
초록· 키워드
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Many enterprises have been devoting a significant portion of their budget to product development in order to distinguish their products from those of their competitors and to make them better fit the needs and wants of customers. Hence, businesses should develop product designing that could satisfy the customers’ requirements since this will increase the enterprise’s competitiveness and it is an essential criterion to earning higher loyalties and profits.
This paper investigates the following research issues in the development of new digital camera products: (1) What exactly are the customers’ “needs” and “wants” for digital camera products? (2) What features is more importance than others? (3) Can product design and planning for product lines/product collection be integrated with the knowledge of customers? (4) How can the rules help us to make a strategy during we design new digital camera? To investigate these research issues, the Apriori and C4.5 algorithms are methodology of association rule and decision tree for data mining, which is implemented to mine customer’s needs. Knowledge extracted from data mining results is illustrated as knowledge patterns and rules on a product map in order to propose possible suggestions and solutions for product design and marketing.
This paper investigates the following research issues in the development of new digital camera products: (1) What exactly are the customers’ “needs” and “wants” for digital camera products? (2) What features is more importance than others? (3) Can product design and planning for product lines/product collection be integrated with the knowledge of customers? (4) How can the rules help us to make a strategy during we design new digital camera? To investigate these research issues, the Apriori and C4.5 algorithms are methodology of association rule and decision tree for data mining, which is implemented to mine customer’s needs. Knowledge extracted from data mining results is illustrated as knowledge patterns and rules on a product map in order to propose possible suggestions and solutions for product design and marketing.
목차
Abstract
1. Introduction
2. New product development using data mining techniques
3. Research questions and design
4. Data preparation and analysis
5. Experimental results
6. Conclusions
References
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UCI(KEPA) : I410-ECN-0101-2013-325-000676229