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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.6
- 수록면
- 1 - 23 (23page)
- DOI
- 10.14431/aw.2011.06.27.2.1
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초록· 키워드
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This article studied the relationship between gender values and new ICTs. A quantitative content analysis was conducted to explore masculine and feminine values that are reflected in the television commercials about four major types of new ICTs: computers, cell phones, Internet services, and cell phone network services. The study found no significant gender difference for the overall frequency of all the commercials about new ICTs. Meanwhile, the study indicated significant associations between gender values and different types of new ICTs. For example, feminine values were positively associated with cell phones, cell phone-based ICTs, and access tools. Masculine values were positively associated with cell phone network services, computer-based ICTs, the Internet services, and networks. Gender-power relationship was adopted to explain the results by mapping out its distribution across a group of binary distinctions, including open-closed, design-consumption, and global-local.
목차
Abstract
Introduction
Gender Perspectives
Hypothesis and Research Questions
Method
Results
Discussion
Conclusion and Limitation
References
참고문헌 (35)
참고문헌 신청
1. [학술지(정기간행물)] - Allan, K / 1996 / Gender displaying television commercials: A comparative study of television commercials in the 1950s and 1980s / Sex Roles 35 (3) : 185 ~ 203
2. [단행본] - Balsamo,A.M / 1996 / Technologies of the gendered body: Reading cyborg women / Duke University Press
3. [단행본] - Beere,C.A / 1990 / Gender roles: A handbook of tests and measures / Greenwood Press
4. [학술지(정기간행물)] - Bird,S.R / 1996 / Welcome to the men’s club: Homosociality and the maintenance of hegemonic masculinity / Gender and Society 10 (2) : 120 ~ 132
5. [학술지(정기간행물)] - Bresnahan, M. J / 2001 / Changing gender roles in prime-time commercials in Malaysia, Japan, Taiwan, and the United States / Sex Roles 45 (1) : 117 ~ 131
2. [단행본] - Balsamo,A.M / 1996 / Technologies of the gendered body: Reading cyborg women / Duke University Press
3. [단행본] - Beere,C.A / 1990 / Gender roles: A handbook of tests and measures / Greenwood Press
4. [학술지(정기간행물)] - Bird,S.R / 1996 / Welcome to the men’s club: Homosociality and the maintenance of hegemonic masculinity / Gender and Society 10 (2) : 120 ~ 132
5. [학술지(정기간행물)] - Bresnahan, M. J / 2001 / Changing gender roles in prime-time commercials in Malaysia, Japan, Taiwan, and the United States / Sex Roles 45 (1) : 117 ~ 131
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