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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.3
- 수록면
- 261 - 279 (19page)
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초록· 키워드
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This study aims at providing implications on the direction for the establishment of efficient marketing strategies in the resort industry. To this end, analyses on the differences of attributes considered to select resorts have been undertaken for the location of the resort like mountain and seaside. Type of tourist's visit was employed to examine a possible interaction effect to attribute differences for resort types. The spatial scope of this study was four mountain and seaside resorts located in Gangwon Province and Jeju Province, Korea. A total of 320 questionaries - 80 copies for each resort - were distributed, and 206 effective responses were used for the analysis. The results indicate that selection attributes of resort considered by tourists are significantly different by types of resort's location. In addition, the results suggest that the type of tourist visit has a significant interaction effect with the type of resort location for two factors of selection attributes of resort such as internal service and customer consideration.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅳ. 결론
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UCI(KEPA) : I410-ECN-0101-2012-326-004236822