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논문 기본 정보

자료유형
학술저널
저자정보
손병모 (관동대학교) 이한 (관동대학교)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제23권 제3호(통권 제58호)
발행연도
2011.3
수록면
23 - 42 (20page)

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초록· 키워드

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This study intended to inquire into the difference according to involvement in tourism and the effect of tourists' tourism motivation on tourism satisfaction and behavior intention. The result was summarized as follows. First, the effect of tourists' tourism motivation on tourism satisfaction showed that rest/escape, intellectual pursuit and aesthetical pursuit factors had a statistical significant positive effect on the tourism satisfaction. Second, the effect of tourists' tourism motivation on behavior intention showed that affiliation, intellectual pursuit and aesthetical pursuit factors had a statistical significant positive effect on the behavior intention. Third, the mediating effects of tourists' tourism motivation on tourism satisfaction by involvement showed that the involvement mediated the relationship between the affiliation, aesthetical pursuit of tourism motivation and the tourism satisfaction. Fourth, the mediating effects of tourists' tourism motivation on behavior intention by involvement showed that the involvement mediated the relationship between the aesthetical pursuit of tourism motivation and the behavior intention. According to above findings, it was proven that tourists' tourism motivation was a mechanism having a positive effect on the tourism satisfaction and behavior intention.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2012-326-004236706