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The Effects of Social Media on Participatory Social Capital : A Comparative Study of Bridging and Bonding Networks between Korean and American College Students
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온라인 소셜 미디어와 참여적 사회 자본 : 한국과 미국 대학생의 연결적 vs. 결속적 이용을 중심으로

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Type
Academic journal
Author
Heejo Keum (성균관대학교)
Journal
Korean Association for Broarding & Telecommunication Korean Journal of Broadcasting and Telecommunication Studies Vol.24-5 KCI Excellent Accredited Journal
Published
2010.9
Pages
9 - 46 (38page)

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The Effects of Social Media on Participatory Social Capital : A Comparative Study of Bridging and Bonding Networks between Korean and American College Students
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Despite the growth of social media, few theory-based studies have assessed its effects on social capital. To study the effects of social media on socializing and civic participation, the total time spent on social media and bridging and bonding network perception were explored. By comparing Korean and American college students, this study tried to suggest a global theoretical model that explains the mechanisms behind the relationships between social media and participation. Results show that social media use generally promotes participatory social capital. In particular, bridging network was positively related to civic participation and social movements while boding network leaded to casual socializing. Surprisingly, Korean college students displayed higher levels of bridging network and civic participation. In contrast, American students were found to participate in civic or social activities through bonding networks.

Contents

1. 문제 제기
2. 이론적 논의
3. 연구 방법
4. 연구 결과
5. 결론
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UCI(KEPA) : I410-ECN-0101-2012-568-003648697