지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
There exit a paradox with respect to the relationship between cultural distance and foreign entry mode selection. Some studies argue that international firms will choose cooperative modes of entry when entering culturally distant foreign markets due to the accompanying risk and uncertainty. Other studies argue that international firms will choose wholly owned subsidiaries when entering the same markets instead of cooperative modes.
Firms prefer cooperative modes when entering culturally distant foreign markets, because they attempt to minimize their resource commitments by utilizing cooperative modes(joint ventures or strategic alliances). The cooperative modes are considered as a way of bridging cultural distance. Transaction cost economics, however, helps to explain the preference to wholly owned subsidiaries. High cultural distance may increase the costs of direct control and communication, and costs associated with cooperative modes may be even higher.
Past studies of the relationship between cultural distance and entry mode selection have provided contradictory results. Several studies have found evidence that firms may select wholly owned modes of entry when cultural distance is high, and other studies the opposite ones supporting cooperative modes. In this study we will attempt to find a new evidence on the relationship between cultural distance and entry mode selection with the samples of Korean firms.
Firms prefer cooperative modes when entering culturally distant foreign markets, because they attempt to minimize their resource commitments by utilizing cooperative modes(joint ventures or strategic alliances). The cooperative modes are considered as a way of bridging cultural distance. Transaction cost economics, however, helps to explain the preference to wholly owned subsidiaries. High cultural distance may increase the costs of direct control and communication, and costs associated with cooperative modes may be even higher.
Past studies of the relationship between cultural distance and entry mode selection have provided contradictory results. Several studies have found evidence that firms may select wholly owned modes of entry when cultural distance is high, and other studies the opposite ones supporting cooperative modes. In this study we will attempt to find a new evidence on the relationship between cultural distance and entry mode selection with the samples of Korean firms.
목차
Ⅰ. 서론
Ⅱ. 문화적 환경과 해외시장진입전략에 관한 이론적 배경
Ⅲ. 문화적 거리와 해외시장진입방식에 관한 가설
Ⅳ. 연구방법 및 실증분석결과
Ⅴ. 요약 및 결론
참고문헌
Abstract
참고문헌 (61)
참고문헌 신청
Agarwal,S. , 1994 , Socio-cultural distance and the choice of joint ventures: A contingency perspective , Journal of International Marketing 2 (2) : 63 ~ 80
Allen,D.W. , 1993 , Transaction costs and the design of co-share contracts , The Rand Journal of Economics 24 (1) : 7 ~ 100
Anand.J. , 1997 , Location specificity and the transferability of downstream assets to foreign subsidiaries , Journal of International Business Studies 28 (3) : 579 ~ 603
Anderson, E. , 1987 , International market entry and expansion via independent or integrated channels of distribution , Journal of Marketing 51 : 71 ~ 82
Anderson,E. , 1986 , Modes of foreign entry: a transaction cost analysis and propositions , Journal of International Business Studies 17 (3) : 1 ~ 26
Allen,D.W. , 1993 , Transaction costs and the design of co-share contracts , The Rand Journal of Economics 24 (1) : 7 ~ 100
Anand.J. , 1997 , Location specificity and the transferability of downstream assets to foreign subsidiaries , Journal of International Business Studies 28 (3) : 579 ~ 603
Anderson, E. , 1987 , International market entry and expansion via independent or integrated channels of distribution , Journal of Marketing 51 : 71 ~ 82
Anderson,E. , 1986 , Modes of foreign entry: a transaction cost analysis and propositions , Journal of International Business Studies 17 (3) : 1 ~ 26
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UCI(KEPA) : I410-ECN-0101-2010-326-002851549