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프랜차이징 전략이 선발자 우위 그리고 성과에 미치는 영향에 관한 연구
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논문 기본 정보

Type
Proceeding
Author
정대용 (숭실대학교) 엄태영 (숭실대학교) 김춘광 (숭실대학교)
Journal
KOREA DITRIBUTION ASSOCIATION 한국유통학회 학술대회 발표논문집 2009년 한국유통학회 추계학술대회 발표논문집
Published
2009.11
Pages
133 - 143 (11page)

Usage

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프랜차이징 전략이 선발자 우위 그리고 성과에 미치는 영향에 관한 연구
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Research history (3)

2010

A Study on the Effects of First Mover Advantage and Competitive Advantage on Firm Performance in the Franchise Industry
Dae Young Chung ,  Tae Yeung Eom 한국경영학회 융합학술대회 2010.08 Proceeding
The Effects of Franchising on First Mover Advantage and Firm Performance
Chung ,  Dae-Yong ,  Eom Korean Business Education Review 2010.04 Academic journal

2009

프랜차이징 전략이 선발자 우위 그리고 성과에 미치는 영향에 관한 연구
정대용 ,  엄태영 ,  김춘광 한국유통학회 학술대회 발표논문집 2009.11 Proceeding
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  • Check the research history of this article

Abstract· Keywords

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Contents

Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설의 설정
Ⅲ. 연구방법
Ⅳ. 결론
참고문헌

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임영균 한국유통학회 학술대회 발표논문집 2012 .06
First Mover Advantage Based on Franchising in the Foodservice Industry
Dae-Yong Chung ,  Tae-Yeung Eom Journal of the East Asian Society of Dietary Life 2010 .02

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UCI(KEPA) : I410-ECN-0101-2009-326-019048960