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경쟁력제고를 위한 한국 자동차산업의 최적 유통구조에 대한 소고
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논문 기본 정보

Type
Academic journal
Author
Journal
KOREA DITRIBUTION ASSOCIATION Journal of channel and retailing Vol.2 No.1 KCI Accredited Journals
Published
1997.8
Pages
59 - 85 (27page)

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경쟁력제고를 위한 한국 자동차산업의 최적 유통구조에 대한 소고
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Contents

Ⅰ. 서론
Ⅱ. 국내 자동차 산업과 유통경로구조
Ⅲ. 국내 자동차 유통경로 구조의 변화에 관한 이론적 설명
Ⅳ. 한국ㆍ미국ㆍ일본의 자동차 유통경로 비교
Ⅴ. 전략적 최적 유통구조
Ⅵ. 결론 및 시사점
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