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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2007.6
- 수록면
- 75 - 95 (21page)
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Television deregulation in Taiwan since 1993 has allowed foreign cultural ideas and practices to be disseminated more easily through imported dramas inscribed with representations of contemporary western lifestyle and aspirations. At a relatively early point in this development, an HBO production, Sex and the City (SATC), has attracted a substantial amount of interest in Taiwan. While the series’ representations of the intermittent sex and conspicuous consumption have raised a few eyebrows in the Taiwanese society, young Taiwanese women aged between 18 and 35 have made up the loyalist fans base. Although having received scant research attention, these young women’s fandom has offered an interesting case study to revisit debates on media consumption as well as examine the dynamic relationship between local audiences and the global media. The culturally specific experience of Taiwanese young female fans has become a starting point that leads one ‘outwards’ to think about a set of gender issues in the contemporary Taiwanese society.
This article sheds light on the ways in which some university female students in Taiwan translated SATC into a working language of action more consonant with the culture and forms of everyday life they are embedded in, and argues that their response to SATC epitomised a process of negotiating their real life tensions between traditional Confucianist socio-cultural values and more individualistic, consumerist, lifestyles. In this negotiation process, moreover, struggles for greater autonomy have emerged, reflecting these young women’s desire to exercise deeper control over the personal sphere and to redraw boundaries within a set of structural constraints after having been provided with greater opportunities in education and employment.
This article sheds light on the ways in which some university female students in Taiwan translated SATC into a working language of action more consonant with the culture and forms of everyday life they are embedded in, and argues that their response to SATC epitomised a process of negotiating their real life tensions between traditional Confucianist socio-cultural values and more individualistic, consumerist, lifestyles. In this negotiation process, moreover, struggles for greater autonomy have emerged, reflecting these young women’s desire to exercise deeper control over the personal sphere and to redraw boundaries within a set of structural constraints after having been provided with greater opportunities in education and employment.
목차
Abstract
Introduction
Gender Identity in Transition
Young University-Educated Females Watching SATC
Viewing Strategies
Constructing Pleasure
Western-Style Individualism
Negotiating Marriage and Singleton
Career-Orientation
Sexual Freedom
Conclusion
Reference
Appendix
참고문헌 (8)
참고문헌 신청
Akass, K , 2004 , Reading Sex and the City
Ang, I , 1995 , Living room wars: Rethinking media audiences for a postmodern world
Ang, I , 1997 , On the politics of empirical audience research : 177 ~ 198
Arthurs, J , 2003 , Sex and the City and consumer culture: Remediating postfeminist drama 3 (1) : 83 ~ 97
Beck, U , 1994 , The reinvention of politics Towards a theory of reflexive modernization Tradition and Aesthetics in the Modern Social Order : 1 ~ 55
Ang, I , 1995 , Living room wars: Rethinking media audiences for a postmodern world
Ang, I , 1997 , On the politics of empirical audience research : 177 ~ 198
Arthurs, J , 2003 , Sex and the City and consumer culture: Remediating postfeminist drama 3 (1) : 83 ~ 97
Beck, U , 1994 , The reinvention of politics Towards a theory of reflexive modernization Tradition and Aesthetics in the Modern Social Order : 1 ~ 55
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