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The Emergence of Homo Telephonicus - Socio-Cultural Conditions for the Diffusion of Mobile Phone Technology
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호모 텔레포니쿠스의 등장 : 이동전화 확산에 영향을 준 사회문화적 요인 연구

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Type
Academic journal
Author
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.45 No.2 KCI Excellent Accredited Journal
Published
2001.3
Pages
62 - 85 (26page)

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The Emergence of Homo Telephonicus - Socio-Cultural Conditions for the Diffusion of Mobile Phone Technology
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The purpose of this paper is to explore the social and cultural meaning of the new mobile phone technology. It is more a study of the cultural impact on the process of mobile technology diffusion than the technology's impact on culture and social behavior. The rapid diffusion of mobile telephone in the Korean society was undoubtedly possible by economic, technological, and industrial factors. Aside from these factors which have universal impact and implications, such as enhanced convenience and economic disposability, the rapid diffusion and adoption of mobile phone technology embodies cultural and social realities that make this new communication medium compatible with modern Korean life.
As for the socio-cultural factors. I selected a few cultural characteristics, namely hierarchical authoritarianism, collectivism, clientelism, personalism, etc., drawn from established researches on Korean society and culture. Since mobile phone is a medium of relating and connecting people to people, I hypothesized that those who have stronger tendency of traditional cultural characteristics would adopt the technology more and faster than others.
In developing the argument of this paper, descriptive frequencies and some statistical evidence from the SPSS analyses of annual consumer survey data were utilized. The data were collected by Cheil Communications, a leading advertising agency in Korea, from 3, 500 respondents in 1999. Responses to the questions on social behaviors of both mobile phone users and non-users were analysed. The main purpose of my analysis was to check if there were any significant differences between these two groups in each aspect of social behavior.
Mobile phone users and non-users show significant differences in different aspects of social behavior. Users of mobile phones were more active in getting together with their colleagues, participated more in after-work drinking occasions, considered the life at work more important than private/family life, and tended to be more innovative. It is far from clear whether these people are more collective and hierarchical than others. It, is safe to say, however, that they certainly tend to be active in maintaining social relations at the cost of their private time. For the purpose of discussion, I would like to name them a collective group with collective orientation. Collective orientation is acquired over a rather long time period through various stages of socialization, which means this collective orientation preceded the action of adopting a mobile phone. What then is the reason why the collective group adopted mobile phones more readily? Considering the utility of maintaining social contacts, as described earlier, this study suggests that the desire to be available any time at any place caused them to buy the machine of nomadic life.

Contents

1. 서론
2. 이동전화 확산의 일반적 요인들
3. 문화적 요인의 이론적 고찰
4. 실증적 자료의 분석과 검토
5. 결론 및 토의
참고문헌
Abstract

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