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15대 대통령 선거와 정치광고
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논문 기본 정보

Type
Academic journal
Author
Journal
Korean Society For Journalism And Communication Studies 저널리즘 비평 Vol.23
Published
1998.1
Pages
36 - 41 (6page)

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Method
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Result
15대 대통령 선거와 정치광고
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Contents

텔레비전에 적합한 인물들
부정적인 정치광고
높은 광고 비용
한국의 정치광고
‘김대중’ 미디어 전략에서 승리
각 후보의 정치광고 비교
’97대통령선거의 문제점

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