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TV방송 프로그램과 광고의 시청률 차이에 관한 연구 : 한국ㆍ일본ㆍ미국 및 영국 중심
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논문 기본 정보

Type
Proceeding
Author
Journal
Korean Society For Journalism And Communication Studies 한국언론학회 심포지움 및 세미나 93 연구분과 공동발표회
Published
1993.10
Pages
103 - 127 (25page)

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Method
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TV방송 프로그램과 광고의 시청률 차이에 관한 연구 : 한국ㆍ일본ㆍ미국 및 영국 중심
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Contents

Ⅰ. 문제의 제기
Ⅱ. 연구문제 및 연구가설
Ⅲ. 연구방법
Ⅳ. 연구결과 및 논의
Ⅴ. 결론
〈참고문헌〉

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