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Study on the Performance of Korean Drama Exports
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국내 지상파 방송 드라마의 수출 성과 분석 : 판매액, 판매 횟수 및 국가 간 차이를 중심으로

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Type
Research report
Author
Journal
Korean Society For Journalism And Communication Studies 한국언론학회 연구보고서 및 기타간행물 아시아의 재발견: 동아시아 국가간 TV 프로그램 교류의 의미
Published
2005.5
Pages
33 - 68 (36page)

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Study on the Performance of Korean Drama Exports
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Abstract· Keywords

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2002 was the first year that the export of Korean TV programs exceeded the import. Before 2002. such a serious imbalance between import and export had been arisen annually since the introduction of cable TV in Korea in 1995. From the end of 1990's. this situation got improved due to decrease of import after the economic crisis. Finally. the structure of import and export of Korean TV programs has been changed significantly since 2000. when Korean Wave received the spotlight from the press nationally and internationally. This boom of Korean popular culture started by China. has been spread in whole Asia.
There is no doubt that dramas. as for a genre. dominated the market. from 64.3% in 2001 to 93.6% in 2003. Especially. the increasing demand from the Chinese block such as Taiwan. China and the neighbor countries like Vietnam. Indonesia. Malaysia. and the preference of Korean drama in Japan shows the continuation of booming Korean wave.
In case of China. origin of Korean Wave. the exportation of the Korean programs has developed both in quantity and quality during last decade. Now Korean dramas are exported at the same or superior condition compared with Hollywood major studio programs. Also. in Taiwan. there has been a great increase of program sales in quality as well as quantity by the Korean wave. Moreover. the penetration in the continents such as Middle East. Africa. Europe and America shows positive future of Korean drama despite the cultural differences between the countries.
Questions frequently asked in this current circumstance may be what kind of dramas are better to be exported and to which country Korean dramas are exported. Based upon those needs. this paper examines the determining factors of Korean drama exports to foreign countries. Especially. this study examines 1) internal and external factors to the drama influencing export volume. 2) internal and external factors to the drama influencing export frequency. 3) preferences of drama between the countries.
For this study. Korean dramas aired on free TV between 2000 and 2004 will be analysed by chi-square. one way ANOVA, and correlation analysis.

Contents

1. 문제 제기 및 연구 목적
2. 기존 문헌 검토
3. 연구 방법 및 변인 정의
4. 분석 결과
5. 결론
참고 문헌
Abstract

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