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An Exploratory Study on Marketing Mix Strategies in Service Marketing
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서비스업의 마케팅믹스전략에 관한 탐험적 연구

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Type
Academic journal
Author
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.1
Published
1989.12
Pages
17 - 31 (15page)

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An Exploratory Study on Marketing Mix Strategies in Service Marketing
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Contents

Ⅰ. 서론
Ⅱ. 마케팅믹스전략에 관한 선행연구의 고찰
Ⅲ. 서비스마케팅믹스전략 수립을 위한 상황이론 및 증범위이론의 도입
Ⅳ. 서비스업의 마케팅믹스전략개발을 위한 모형
Ⅴ. 결론
참고문헌
ABSTRACT

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