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Optimal Price Break Points and Pricing Units Decision Making for n-block Tariff by Log File Analysis
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로그파일 분석을 통한 온라인 시장 다단계요율 의사결정에 관한 연구 : 증권사 선물옵션거래를 중심으로

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Type
Academic journal
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Journal
Korean Institute of Information Technology The Journal of Korean Institute of Information Technology Vol.5 No.3 KCI Accredited Journals
Published
2007.9
Pages
223 - 232 (10page)

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Optimal Price Break Points and Pricing Units Decision Making for n-block Tariff by Log File Analysis
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Abstract· Keywords

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This research objective is to determine the optimal price break points for n-block tariff, because comparing non-linear pricing with uniform pricing on the basis of profit, n-block tariff outperforms two-part tariff, all unit discount price schedule, and uniform pricing. Although the merits of non-linear pricing are well documented, the attempt to practice the non-linear pricing in online market has been relatively rare.
The researchers found that log file analysis using mixture model can be the feasible methodology for determining the optimal number of n-block tariff and identifying the optimal segmentation criteria. We demonstrate the feasibility and the superiority of the mixture model by applying it to the log file of a stock company.

Contents

요약
ABSTRACT
Ⅰ. 서론
Ⅱ. 비선형가격책정
Ⅲ. 연구과정
Ⅳ. 연구결과
Ⅴ. 결과 및 토의
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저자소개

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