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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Many facets of our lives together are changing in modern industrial society. Automation and technology have freed many people from the exhausting physical labor required of earlier generations. The fatiguing physical labor is not part of the normal daily activity pattern for the majority of individuals. In addition, the free time which has been made available to the average individual has created a need for the development of recreational skills which can be used for a lifetime.
Bowling is one of the lifetime sport and has been popular since it introduced to Korea. Bowling center business has been rapidly growth and prosperous time in early 1900's. However, due to national economy crisis and excess supply, bowing center business had been struggled these days. In order to overcome these situations, it should be adopted the effective marketing and promotion strategies and ran the bowling center effective marketing and promotion strategies and ran the bowling center efficiently.
The purpose of this study was to identify the attributes and characteristics of bowling center customer for setting effective marketing strategies.
The subjects of this study were 420 customers and 18 top managers of bowling centers which were collected simple random sampling. The research design utilized for this study was the descriptive method which employed by the interview via questionnaire. In order to analyze the data, the researcher used the SPSS-WINDOWS statistic program and the following statistical procedures were used in this study: descriptive statistics, and Analysis of variance (ANOVA). Chi-Square. And scheffe comparison was used for post doc test.
The important results of this study were as follows:
(1) The manager of bowling should be consider female as a target market because female was 49% of customers.
(2) Over 40 years old customers were more concerning about the heath than Under 40 years old group; therefore, the bowling center should develop the bowling related to health programs.
(3) As most of customers came to bowling center with family members or friends, the bowling center should have diverse price systems to motivate the customers regularly.
(4) There was no different in customers related to the satisfaction of hardware of bowling center, so the bowling center should emphasize the software facets such as customer service and bowling center environment.
(5) Because the young(20-30 years old) mature bowlers complained the not enough practice space, the bowling center should change their facilities for more convenient for mature bowlers.
Bowling is one of the lifetime sport and has been popular since it introduced to Korea. Bowling center business has been rapidly growth and prosperous time in early 1900's. However, due to national economy crisis and excess supply, bowing center business had been struggled these days. In order to overcome these situations, it should be adopted the effective marketing and promotion strategies and ran the bowling center effective marketing and promotion strategies and ran the bowling center efficiently.
The purpose of this study was to identify the attributes and characteristics of bowling center customer for setting effective marketing strategies.
The subjects of this study were 420 customers and 18 top managers of bowling centers which were collected simple random sampling. The research design utilized for this study was the descriptive method which employed by the interview via questionnaire. In order to analyze the data, the researcher used the SPSS-WINDOWS statistic program and the following statistical procedures were used in this study: descriptive statistics, and Analysis of variance (ANOVA). Chi-Square. And scheffe comparison was used for post doc test.
The important results of this study were as follows:
(1) The manager of bowling should be consider female as a target market because female was 49% of customers.
(2) Over 40 years old customers were more concerning about the heath than Under 40 years old group; therefore, the bowling center should develop the bowling related to health programs.
(3) As most of customers came to bowling center with family members or friends, the bowling center should have diverse price systems to motivate the customers regularly.
(4) There was no different in customers related to the satisfaction of hardware of bowling center, so the bowling center should emphasize the software facets such as customer service and bowling center environment.
(5) Because the young(20-30 years old) mature bowlers complained the not enough practice space, the bowling center should change their facilities for more convenient for mature bowlers.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
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