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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제10권 제2호
발행연도
2001.8
수록면
389 - 396 (8page)

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The purpose of this study were to find out the trend and forecast of sport internet business in digital era in Korea and. There are three elements to make sport industry; sport facility, sport goods, sport service. These three elements are reciprocal for effective sport business activities.
Unlike other general industry, the core product of sport business industry is intangible, so it is likely to lifestyle business. And sport industry has harmony among human, facility, and goods. Sport industry is defined as the industry to make added-value through produce and distribute of sport and/or its related product and service within spectator and participation sport areas.
The sport industry in Korea was classified as three subindustries such as sporting goods industry, sport facilities industry, and sport service industry. It was considered by the characteristics of offered product and economic activities of business units. The sport facilities industry was categorized as sport facilities construction business and sport facilities management business. The sporting goods industry was divided into sporting goods manufacture business and sporting goods distribution business. Also, the sport service industry was allocated to sport game business, sport marketing business, and sport information business.
The sport internet business is booming in Korea. The business firms use the sport internet as marketing tools for promotions, PR, and sales increases. Also, there are several business related to online sport business such as internet games, game information supply, lottery and so on. As the internet users will be increased rapidly, the future of sport internet business is very bright and many other sport related firms will invest and run their business more systematically and as more business-oriented mined.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 결론
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