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Present choice theory of gravity models is built upon the axiom of the independence of irrelevant alternatives. This requires all alternatives to be independent, which often causes difficulties in application.
This paper presents the prominence choice theory. It is postulated that choice alternatives are regarded not only in terms of their inherent attractiveness, but also in terms of their degree of similarity to one another. In particular, the relevant prominence of an alternative is taken to be a relevant choice attribute in any given context, which is defined as an aggregate measure of lack of similarities to other alternatives. In other words, choice probability of an alternative is higher if its inherent attractiveness is higher and the degree of prominence is relatively higher than other alternatives. An explicit measure of similarity to represent the degree of prominence is constructed to make the theory operational, and illustrative examples are presented within this context.
This paper presents the prominence choice theory. It is postulated that choice alternatives are regarded not only in terms of their inherent attractiveness, but also in terms of their degree of similarity to one another. In particular, the relevant prominence of an alternative is taken to be a relevant choice attribute in any given context, which is defined as an aggregate measure of lack of similarities to other alternatives. In other words, choice probability of an alternative is higher if its inherent attractiveness is higher and the degree of prominence is relatively higher than other alternatives. An explicit measure of similarity to represent the degree of prominence is constructed to make the theory operational, and illustrative examples are presented within this context.
목차
ABSTRACT
Ⅰ. 槪論
Ⅱ. 로짓公式과 選擇對象 相互間의 無關聯性
Ⅲ. 特性 選擇理論
Ⅳ. 類似性의 測定
Ⅴ. 特性 選擇理論의 特徵
Ⅵ. 結論
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