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초록· 키워드
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Cultural theorists and sociologists call our highly advanced industrial civilization "a market society". Market plays a primary role in contemporary society in reorganizing our resources of life, not only economic resources but also intellectual and emotional resources. Market models have dominated the whole area of our activity and market logic provides an organizing principle for divers spheres of our social life.
Neo-liberal restructuring of advanced capitalist economy is just one identifiable symptom of this epochal change. Most of all, market society is characterized by the utilitarian attitude towards human behavior. A new definition of human being is forged as the instrumental, mechanical and functional rationality dominates our everyday lives. Utilitarian way of understanding a human being introduced a wholly new set of vocabularies and norms explaining ideal human behavior―effectiveness, utility, competitiveness, and profitability. Utilitarianism and economic liberalism have the same roots and the same destiny. Exchange value is the dominant form of the market society.
The root of the problem at this historical stage lies in that our highly advanced industrial civilization has no insight into its own future. With the cubless progress of technical exploitation of natural resources and the unlimited pursuit of human desire as its most dominating features, our civilization seems to be on the brink of losing control over the general process of these changes. This is what has to be resisted and it's time to think about the alternative way of living. The tradition of Critical Theory originating from Marx's concept of human alienation has investigated the decline of the individual freedom, creativity and self-determination accompanying capitalist development with various critical concepts such as reification, culture industry, one-dimensional man, the society of the spectacle, commodity aesthetics, the postmodern depthlessness Hyperreality is the culminating expression of human alienation in the late capitalism. This paper attempts a cultural understanding of advanced capitalist society by exploring the relationship between neoliberal globalization and human alienation.
Neo-liberal restructuring of advanced capitalist economy is just one identifiable symptom of this epochal change. Most of all, market society is characterized by the utilitarian attitude towards human behavior. A new definition of human being is forged as the instrumental, mechanical and functional rationality dominates our everyday lives. Utilitarian way of understanding a human being introduced a wholly new set of vocabularies and norms explaining ideal human behavior―effectiveness, utility, competitiveness, and profitability. Utilitarianism and economic liberalism have the same roots and the same destiny. Exchange value is the dominant form of the market society.
The root of the problem at this historical stage lies in that our highly advanced industrial civilization has no insight into its own future. With the cubless progress of technical exploitation of natural resources and the unlimited pursuit of human desire as its most dominating features, our civilization seems to be on the brink of losing control over the general process of these changes. This is what has to be resisted and it's time to think about the alternative way of living. The tradition of Critical Theory originating from Marx's concept of human alienation has investigated the decline of the individual freedom, creativity and self-determination accompanying capitalist development with various critical concepts such as reification, culture industry, one-dimensional man, the society of the spectacle, commodity aesthetics, the postmodern depthlessness Hyperreality is the culminating expression of human alienation in the late capitalism. This paper attempts a cultural understanding of advanced capitalist society by exploring the relationship between neoliberal globalization and human alienation.
목차
Ⅰ. 시장 사회의 징후들 : 왜 발달된 자본주의가 문제인가
Ⅱ. 후기자본주의와 교환가치의 지배
Ⅲ. 하이퍼리얼리티와 재현의 위기
참고문헌
Abstract
참고문헌 (6)
참고문헌 신청
여건종 , 2004 , 문화적 마르크스-창조적 인간, 자기 실현, 자유 , 영어영문학 50 (1) : 79 ~ 94
Adorno , 1979 , Enlightenment as Mass Deception ” Dialectic of Enlightenment
, 1983b , In the Shadow of the Silent Majorities
Haug , 1986 , Critique of Commondity Aesthetics Sexuality and Advertising in Capitalist Society University of Minnesota Press
” History , 1971 , “Reification and the Oonsciousness of the Proletariat
Adorno , 1979 , Enlightenment as Mass Deception ” Dialectic of Enlightenment
, 1983b , In the Shadow of the Silent Majorities
Haug , 1986 , Critique of Commondity Aesthetics Sexuality and Advertising in Capitalist Society University of Minnesota Press
” History , 1971 , “Reification and the Oonsciousness of the Proletariat
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