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The Negotiation Model of Negotiation Agents for m-Commerce
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모바일 전자상거래를 위한 협상 에이전트의 협상모델

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Type
Academic journal
Author
Journal
Korea Intelligent Information Systems Society Journal of Intelligence and Information Systems Vol.9 No.3 KCI Accredited Journals
Published
2003.12
Pages
155 - 175 (21page)

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The Negotiation Model of Negotiation Agents for m-Commerce
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In context of e-commerce, negotiation is a procedure to help negotiate between buyer and seller by adjusting their negotiation issues such as price and in terms of payment. We used intelligent agent and mobile device to promote new framework of e-commerce. Moreover, this framework can help buyers and sellers to carry their commercial transactions effectively. In regard to that issue, we need to carry out the research of negotiation agent that can be used in e-commerce fields.
In this paper, we modeled the negotiation using CSP for the performance of agent in m-commerce environment. Furthermore we implemented interface for mobile device to extract buyer's requirement and preference easily. Besides that we used utility function to make a decision for various evaluation functions and suggestions that are used for evaluation of negotiation issues. A difficulty of generating offer is dependent on the number of negotiation issues and the range of the values. Therefore, if any offer has a number of negotiation issues and the range of values are wide, the search space will be exponentially expanded. There have been many studies for solving this problem, we applied those techniques to improve the agent's ability of negotiation. For example, a contract can be accomplished by exchanging seller and buyer's offer that is generated by agent to adjust the requisite profit for each party. Finally, we show the improvement of satisfaction as the negotiation is processed.

Contents

1. 서론

2. 배경 지식

3. 협상 에이전트

4. 구현 및 사용 예

5. 결론 및 향후 연구

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UCI(KEPA) : I410-ECN-0101-2009-003-013738556