저자의 연구 키워드

저자의 연구 키워드

#경기관람 결정요인

#경기관람 후 만족

#공익연계 마케팅

#구단 이미지

#구매특성

#구인동등성 검증

#구조방정식모형

#다량구매자

#리더십/인기도

#변화저항성

#브랜드 자산

#성격유형

#소량구매자

#속성평가

#스포츠 팬 행동

#심리적 몰입

#인라인 스케이트

#잠재평균비교

#재관람 의사

#중간구매자

#지각된 품질

#지각품질

#차별성

#팀 관여도

#팀 매력

#팀 충성도

#프로야구

#행동적 팀 충성도

#activating professional basketball

#behavioral team loyalty

#bellydance

#biomechanical

#brand difference

#brand equity

#Cause-Related Marketing (CRM)

#CBA(Cost-Benefit Analysis)

#Commentator’s Characteristics

#construct equivalence

#contingent valuation method

#Corporate Awareness

#Corporate Image

#cost benefit analysis

#CVM(Contingent Valuation Method)

#electromyogram

#E-sports

#game satisfaction

#game spectator decision factor

#golf club satisfaction

#golf tripper outside country

#Green Card

#ground reaction force

#ground reaction forces

#H-reflex

#impact force

#improvement of leaguemanagement

#in-depth interview

#in-line skaters

#intention of revisiting the game

#KBL

#latent Means Analysis(LMA)

#leadership/popularity

#Leisure Flow

#Leisure Function

#Life Satisfaction

#Mediating Effect

#mobile service characteristic

#one and one half bounded dichotomous choice

#Perceived Enjoyment

#perceived quality

#personal characteristic

#physical self-concept

#physical self-efficacy

#Professional Baseball

#professional basketball

#psychological commitment

#psychological well-being

#Purchase Intention

#Quality of Life

#resistance to change

#Re-Watching Intention

#SBOC(Single Bounded Discrete Choice)

#service quality

#shouting

#Ski resort

#Spike model

#Sponsorship of Sports for All

#sporting goods

#sports equipments

#sports facilities Input-Output Table

#sports fan behavior

#sports industry

#Structural Equation Modeling(SEM)

#Taekwondo

#team attraction

#Team image

#team involvement

#Team loyalty

#tornado-kicks

#willingness to pay per household

#WTP(Willingness To pay)