저자의 연구 키워드

저자의 연구 키워드

#고객만족

#고객몰입

#고객신뢰

#고객충성도

#고객태도 고객충성도

#공중인식요인

#관람만족

#관람태도

#구매의도

#기대된 실용적/쾌락적 가치

#기업-소비자 관계성

#부정적 감정

#분배공정성

#브랜드개성

#브랜드선호도

#브랜드이미지

#브랜드인지

#브랜드인지도

#브랜드자산

#브랜드차별성

#브랜드충성도

#브랜드카리스마

#브랜드태도

#사교추구편익

#사용의도

#상호작용공정성

#서비스 공정성

#서비스회복공정성

#소비 삶의질 평가

#소비자-브랜드관계

#수용가능성

#스키리조트 감정

#스키리조트신뢰

#스포츠마케팅

#스폰서-공중관계성

#스폰서신뢰

#스폰서충성도

#스폰서태도

#실용적 가치

#일상탈피추구편익

#재관람의도

#재관람의도perceived utilitarian value

#재방문의도

#절치공정성

#지각된 대기시간

#지각된 서비스품질

#지각된 실용적/쾌락적 가치

#지각된 품질

#지각된품질

#추구편익

#충성도

#친밀감

#쾌락적 가치

#타이틀 스폰서십

#타인추천의도

#팀감정

#팀동일시

#흥미추구편익

#acceptability

#attitude toward brand

#attitude toward professional basketball

#attitude toward sponsor

#attitude toward viewing-

#benefit sought

#Brand attributes

#brand awareness

#brand charisma

#brand differentiation

#brand equity

#brand image

#brand loyalty

#brand personality

#brand preference

#brand satisfaction

#brand value

#commercial sports center

#communication

#companionship sought

#company-customer relationship

#conflict

#consumer-brand relationship

#consumer-sports center relationship

#continuity intention

#customer absorption

#customer attitude

#customer loyalty

#customer orientation

#customer satisfaction

#customer trust

#Cycling specialization

#dissolution intention

#distributive justice

#escape sought

#event image

#event satisfaction

#expectation hedonic value

#expectation utilitarian value

#happiness

#hedonic value

#intention to renewal

#intention to re-view

#intention to use

#interactional justice

#interest sought

#intimacy

#involvement

#job satisfaction

#loyalty

#negative emotion

#organizational commitment

#participation motivation

#perceived hedonic value

#perceived quality

#perceived quality of life impact

#perceived service quality

#perceived waiting time

#procedural justice

#professional basketball identification

#purchase intention

#recognition factors

#recommendation intention

#relationship commitment

#re-participation

#repurchase intention

#revisiting intention

#safety action

#safety climate

#service justicer

#service quality

#service recovery justice

#service value

#ski resort emotion

#ski resort trust

#sponsor fit

#sponsor image

#sponsor loyalty

#sponsor trust

#sponsor-public relationships

#Sport marketing

#team emotion

#team identification

#title sponsorship

#utilitarian value

#viewing-satisfaction