저자의 연구 키워드

저자의 연구 키워드

#감정적 충성도

#감정적충성도

#골프연습장

#공원이용자

#관여도

#관중유입

#교과과정

#기술적 자기효능감

#기업동일시

#기업이미지

#마케팅전략

#마케팅활동만족

#만족

#만족도

#모바일 스포츠 애플리케이션

#브랜드선호도

#브랜드이미지

#브랜드인지도

#스포츠마케팅

#스포츠산업ㆍ경영

#시장세분화

#여가

#여가제약

#여가제약협상

#재구매 의도

#정교화 가능성 모델

#정보 공신력

#주장의 품질

#진지한여가

#참여동기

#충성도

#코로나19

#타이틀 스폰서십

#타인 추천의도

#팀동일시

#프로스포츠

#프로야구

#프로축구

#acculturation

#affective Loyalty

#argument quality

#Athlete endorsement

#brand attitude

#brand awareness

#brand image

#brand preference

#California

#Collegiate sports

#commitment

#corporate identification

#corporate image

#Covid-19

#curricular

#customer loyalty

#customer satisfaction

#customer trust

#Elaboration likelihood model

#flow

#flow experience

#futsal

#golf driving range

#happiness

#Influx of Spectators

#instrumentation

#integrated marketing strategy

#intention to recommendation

#intention to recommendation level

#intention to repurchasing

#involvement

#Korean immigrants

#KUSF(Korea university sports federation)

#leisure

#leisure constraints

#leisure constraints negotiation

#leisure program

#leisure sports experience

#loyalty

#market segmentation

#Marketing satisfaction

#marketing strategies

#mobile sports-related applications

#park visitors

#personality traits

#Pro Sport

#professional baseball

#professional football

#public sport centers

#purchasing behavior

#recommendation intention

#repurchase intention

#Repurchase Motivation

#repurchasing intention

#satisfaction

#serious leisure

#Service quality

#source credibility

#sport commitment

#sport event volunteers

#sport industry and management

#Sport marketing

#switching cost

#team identification

#technology self-efficacy

#title sponsorship

#triathlon

#United States

#volunteerism

#word-of-mouth intention