저자의 연구 키워드

저자의 연구 키워드

#가격공정성(Price Fairness)

#가격민감도

#고객만족(Customer Satisfaction)

#고객충성도(Customer Loyalty)

#관여도

#구매동기(Purchase Motivation)

#구매의도

#기업명성

#녹차(Green Tea)

#농촌관광

#만족(Satisfaction)

#맥주(Beer)

#베이커리

#브랜드개념 일치성

#비언어적 커뮤니케이션(Non-Verbal Communication)

#서비스품질(Service Quality)

#선택속성

#선택속성(Selection Attributes)

#소비가치

#소비자기반 모브랜드자산

#시장점유율(Market Share)

#식생활 라이프스타일

#언어적 커뮤니케이션(Verbal Communication)

#와인소믈리에 서비스품질(Wine Sommelier’s Service Quality)

#외식브랜드확장

#유기농제품

#유사성

#재구매의도(Repurchasing Intention)

#정준상관분석

#지각된 가치(Perceived Value)

#지각된 적합성

#차전문점

#체험가치지각

#체험요소

#체험평가

#초이스 시뮬레이션(Choice Simulation)

#컨조인트 분석(Conjoint analysis)

#태도

#편의점 PB식품

#행동의도

#행동의도(Behavior Intend)

#확장브랜드의 소비자태도

#확장브랜드태도

#Attitude

#attitude of an extended brand

#Bakery

#Behavior Intention

#behavioral intention

#Bottled Water

#brand concept consistency

#Brand Salience

#Brand Value Perception

#Canonical Correlation Analysis

#Carbonated of water

#China

#Consumer Based Brand Equity

#consumer brand attitude

#Consumer Innovativeness

#Consumer-Brand Relationship

#Consumption Value

#Convenience Store Private Brand Food

#Cooked rice

#Corporate

#Corporate Reputation

#Degree of carbonated

#Environmental concern

#Evaluation of an Expanded Brand

#Evaluation of an Extended Brand

#experience elements

#experience evaluation

#experience value perception

#Family restaurant

#Food safety

#Food Service Brand Extension

#Food Service Corporate

#Food-related Lifestyle

#Health consciousness

#Involvement

#Long-term orientation

#Market Segmentation

#Organic foods

#parent-consumer based brand equity

#perceived fit

#Perceived Values

#Price Fairness

#Price sensitivity

#Purchase Intend

#Purchasing attitude

#Quality characteristics

#Relational benefits

#Relationship quality

#Repurchasing Intention

#Reputation

#rural tourism

#selection attribute

#Service Quality

#similarity

#Sommelier

#Storage time

#tea house

#Water types

#White pan bread

#Wine