목차

Ⅰ. 서론 ······································································································ 1
1. 연구의 필요성 및 목적 ············································································ 1
2. 연구범위 및 방법 ······················································································ 4
3. 연구흐름도·································································································· 8
Ⅱ. 이론적 배경 ························································································ 9
1. 문화상품의 이해························································································ 9
가. 문화산업의 개념 및 특성 ·································································· 9
나. 문화상품의 개념 ················································································ 11
다. 문화상품의 특징 및 분류 ································································ 15
라. 문화산업에서의 문화상품 ································································ 22
마. 문화상품 디자인················································································ 25
2. 박물관 문화상품의 특징 및 분류························································ 26
Ⅲ. 북경 고궁박물관 문화상품 디자인 ············································ 31
1. 북경 고궁박물관······················································································ 31
2. 북경 고궁박물관 문화상품의 현황······················································ 36
3. 북경 고궁박물관 소장품을 활용한 문화상품 ···································· 40
가. 북경 고궁박물관의 문화상품 유형················································ 40
나. 북경 고궁박물관 문화상품 디자인 분석······································ 47
Ⅳ. 문화상품 디자인 선호도 조사 ···················································· 58
1. 연구방법 및 절차 ···················································································· 58
가. 연구문제 ······························································································ 58
나. 조사도구 ······························································································ 58
2. 조사대상 및 자료수집 방법·································································· 60
3. 자료분석방법 ···························································································· 60
4. 박물관 문화상품 디자인 요소 선호도 ················································ 61
가. 조사대상자의 일반적 특성 ······························································ 61
나. 기술통계분석 ······················································································ 63
1) 문화상품 구매 시 고려요소 ························································ 63
2) 북경 고궁박물관 문화상품의 디자인 요소······························ 64
3) 박물관 소장품 응용 문화상품 디자인 만족도 ························ 65
4) 문화상품 구매 관련 항목 ···························································· 67
다. 타당도 및 신뢰도 분석 ···································································· 70
라. 한국과 중국의　차이분석 ································································ 73
1) 문화상품 구매요소의 차이 ·························································· 73
2) 문화상품 디자인 요소 선호도 차이·········································· 74
마. 조사대상자의 일반적 특성에 따른 차이······································ 75
1) 조사대상자의 성별에 따른 차이 ················································ 75
2) 조사대상자의 연령에 따른 차이 ················································ 77
3) 조사대상자의 학력에 따른 차이 ················································ 79
4) 조사대상자의 결혼여부에 따른 차이········································ 81
5) 조사대상자의 직업에 따른 차이 ················································ 82
6) 조사대상자의 소득에 따른 차이 ················································ 84
바. 문화상품 구매여부에 따른 차이 ···················································· 86
Ⅴ. 박물관 문화상품 디자인 ······························································ 88
１. 박물관 문화상품 디자인 사례　연구 ·················································· 88
가. 한국 국립중앙박물관 ········································································ 88
나. 중국 국가박물관················································································ 89
다. 대영박물관·························································································· 91
라. 프랑스 루부르박물관 ········································································ 93
마. 일본 도쿄 국립박물관······································································ 94
바. 미국 메트로폴리탄 미술박물관 ······················································ 96
２. 사례분석과 설문조사를 통해 도출한 디자인 요소 ·························· 97
가. 사례분석을 통해 도출한 디자인 요소 ·········································· 97
나. 설문조사를 통해 도출한 문화상품 디자인 요소 ························ 99
다. 소비자의 특성을 반영한 문화상품 디자인 요소 ······················ 106
３. 고궁박물관 소장품을 응용한 문화상품디자인 개선 방안················ 111
가. 다양한 연령층 대상의 디자인 ···················································· 111
나. 상징성의 강조 ················································································ 113
다. 해외시장을 겨냥한 디자인 개발 ················································ 115
Ⅵ. 고궁박물관 문화상품 디자인 개발 ······································· 118
1. 문화상품 디자인을　위한 이론적 배경·············································· 118
가. 이형사신(以形?神) ··········································································· 118
1) 이형사신(以形?神)의 미학적 함의 ··········································· 118
2) 이형사신(以形?神)의 모던한 디자인과 심미적 쾌적함 ······· 120
나. 상외지의(象外之意) ··········································································· 121
1) 상외지의(象外之意)의 미학적 함의 ··········································· 121
2) 상외지의(象外之意)의 현대 디자인 취지 ································· 122
다. 도법자연(道法自然) ··········································································· 123
1) 도법자연(道法自然)의 미학적 함의 ··········································· 123
2) 도법자연(道法自然)의 디자인 실용성 ······································· 124
라. 외사조화, 중득심원(外?造化，中得心源) ···································· 125
1) 외사조화, 중득심원(外?造化，中得心源) 미학적 함의················· 125
2) 외사조화, 중득심원(外?造化，中得心源) 디자인의 스타일 표현··· 126
마. 수류부채(???彩) ··········································································· 127
1) 수류부채(???彩)의 심미적 함의 ··········································· 127
2) 수류부채(???彩)의 현대 디자인 색채 표현 ······················· 128
바. 기우(寄寓) ··························································································· 129
1) 기우(寄寓)의 심미적 함의··························································· 129
2) 기우(寄寓)의 현대 디자인 상징적 표현 ··································· 130
2. 고궁박물관 소장품을 응용한 문화상품 디자인 개발 시안 ············ 131
가. 문화상품　디자인 주제·································································· 131
나. 문화상품 디자인 개발···································································· 136
1) <천리강산도(千里江山?)>를 활용한 문화상품 디자인 ········· 136
2) <백옥십이지신백옥쥐(白玉十二生肖之玉鼠)>를 활용한
문화상품 디자인 ········································································· 144
3) <구름용수문비단여자용포(云??字?花?女??袍)>를
활용한 문화상품 디자인··························································· 151
4) <매화·까치붉은색사각접시(剔?梅花喜??方?)>를 활용한
문화상품 디자인 ·········································································· 158
다. 디자인 비교분석·············································································· 165
Ⅶ. 결론 ·································································································· 167
1. 연구결과 ···································································································· 167
2. 연구의 시사점 ·························································································· 173
3. 한계점 및 향후 연구방향 ······································································ 174
참고문헌 ······································································································· 176
부 록(설문지-한국어·중국어) ·································································· 181
Abstract ········································································································ 198