보건의료 분야가 최신 기술의 개발과 발전으로 질병 치료 중심에 머물러 있던 것에서 질병 예방, 건강관리 및 건강증진의 개념까지 확대되면서 ‘헬스케어 산업’이 각광을 받고 있다. 이와 맞물려 성장 동력을 찾고 있던 정부와 민간 기업은 대형 프로젝트와 다양한 제품 및 서비스 모델을 통해 헬스케어산업에서 경쟁력을 확보하고자 노력 하고 있다. 세계적으로 빠르게 성장하고 있는 4차 산업혁명 시대에 가장 파급력 있는 융합이 예상되는 새로운 산업 분야인 헬스케어 분야는, 웰니스를 실현 시킬 수 있는 제주의 청정 인프라와 빠르게 성장하고 있는 보건 의료 기술, 전문 인력을 갖추고 있다. 그럼에도 헬스케어 분야에 대한 제주지역의 연구는 미흡한 실정으로 제주지역 헬스케어 활성화를 위한 다방면의 학술적, 정책적 연구가 필요하다. 따라서 본 연구는 제주지역 헬스케어 활성화를 위해 헬스케어 전문 인력양성?스마트 헬스케어?헬스케어 상품개발?헬스케어 활성화를 위한 홍보마케팅과 기반구축 등 이에 필요한 정책 마련을 위한 요소들을 정리하였다. 이를 통하여 사람과 자연 중심의 제주지역에 4차 산업 발전을 위한 헬스케어 활성화 정책의 우선순위를 도출해 보고자 한다.
In the era of the 4th industrial revolution, the health care field emerged as a new industry due to the burden of aging medical expenses and development of the latest technology, the healthcare industry expanded from disease treatment to disease prevention and, concept of health management and promotion with wellness. So, the healthcare sector is globally expected to be the most influential convergence in the era of the 4th Industrial Revolution, needs policy research to revitalize healthcare in Jeju by combining Jeju''s clean infrastructure, various unique vanues, and professional health care technologies that can realize wellness. Therefore, this study was conducted on health care experts in and outside of Jeju, through the priority analysis of policies to activate health care in Jeju using the AHP technique. This study was conducted to contribute to health care policy priorities and marketing strategies for Jeju to become a people-centered healthcare city that realizes the wellness. To this end, first, to study the priority of health care policies in the Jeju, - 109 - 30 health care experts were set up for policy priority items appropriate to the Jeju, and second, indicate the priorities based on the results of each factor through of the final developed questionnaire using the AHP technique, and third, derive the implications of the Jeju healthcare policy based on the analysis results of the AHP technique and, expected that use basic data for policy research in healthcare in the future. A summary of this study is as follows: 1) In the priority and importance of each healthcare policy sector, ’Building a healthcare foundation’ showed the highest relative importance of 0.299, followed ’Fostering human resources’ 0.237. This suggests a problem in establishing the foundation for healthcare development in Jeju. 2) The first of classification by healthcare policy element is the ‘Development of Educational Programs’ 0.268 in ‘Human Resource Development’, next, it appeared 0.255 service ''training professional manpower''. This requires professional research on healthcare education programs in Jeju. 3) The importance and priority of each sub-factor in the ‘Smart Healthcare’ field were ‘Sharing Medical Information of Big Data’ 0.307 and ‘U-Healthcare Utilization’ 0.236. It is believed that sharing medical information is very important not only for health and medical experts but also other expert for the development of the healthcare industry. 4) The importance and priority of each sub-factor in the ‘product development’ field of healthcare was ‘disease prevention’ 0.307 and ‘wellness’ 0.214. Beyond the treatment and prevention of diseases, the importance of promotion and wellness has confirmed that the paradigm for health is changing. 5) The importance and priorities of each sub-factor in the healthcare industry''s ‘promotion marketing’ sector were shown ‘linked tourism product development’ 0.196 and ‘discovery of new healthcare industry’ 0.172. This - 110 - shows that Jeju has a clean natural environment, a wide variety of unique Vanue and wellness infrastructures, so it is very important to develop wellness-linked tourism products on health care now that interest in health has increased. 6) The importance and priority of each sub-factor in the field of ‘Building a healthcare foundation’ were ‘secure financial resources for revitalizing the healthcare industry’ 0.286 and ‘Building a HCIT Foundation’ 0.219. Experts have shown that it is urgent to secure financial resources for the development of healthcare in Jeju and to prepare policies for the establishment of smart systems for hospitals and clinics. 7)Relative importance and priority for each field of healthcare policy for each field of experts subject to research; First, according to the opinions of hospital experts, the establishment of a ‘healthcare foundation’ was the highest at 0.279 in the healthcare sector, followed by the ‘development of healthcare products’ is 0.219. It si suggested problems with the development of healthcare in Jeju by establishing a healthcare foundation in the Jeju healthcare industry. Secondly, the priority for each field of healthcare specialists in education/research institutes was very high at 0.388 for ‘Building Healthcare Foundation’, and ‘Human Resources Development’ at 0.180. As experts characteristics, in education/research institutes, the development of programs was prioritized in education ''fostering human resources'' and prevention of disease was prioritised over wellness, which was slightly different from the overall outcome. Third, healthcare hotel/CEO experts'' priorities in the healthcare sector were 0.325, followed by ‘development of healthcare products\’ at 0.325, and ‘fostering human resources’ at 0.322. The hotel/CEO experts put the development of healthcare products as the - 111 - top priority, which is believed to reflect the most needs at the healthcare hotel site. Finally, the first priority for each healthcare sector in Jeju, selected by IT experts, was 0.377 for ‘building a healthcare foundation’ and 0.240 for ‘fostering human resources’. IT experts'' opinions are based on sharing big data medical information as a priority as experts in other fields, and the difference is that medical tourism is prioritized, and the development of the Korean healthcare industry is viewed from various angles. The limitations of this study and the direction of future research are as follows. First, this study has a limitation that the contents of the various field previous studies were collected because there were few prior studies related to the Jeju healthcare policies. Second, healthcare has a wide range of implications, so it was questioned by experts working on healthcare in each field, so It is difficult to find a universal policy and limitation that is Jeju. Third, The healthcare industry is an institution of disease prevention and management with hospitals and clinics, so there is still a lack of related specialized institutions. Therefor, there is also a lack of prior research on healthcare policies. And, future research directions to overcome the limitations of this study are as follows. First, Using the policy direction of the domestic as well as overseas healthcare industry as a research sample, the research is needed to evaluate systematic importance analysis using Delphi technology and verify weight analysis. Second, if we investigate the subjects of expert interviews equally in each field rather than overdoing them in one field, it will be a more common analysis. Third, if the opinions of experts group at a specializing healthcare institutions refer the compare and analyze elements by each field, we will find another analysis that is more suitable for the healthcare field.
목차
Ⅰ. 서 론 11. 연구의 배경 . . 12. 연구의 목적 . . 43. 연구의 방법 및 범위 4Ⅱ. 이론적 고찰 71. 헬스케어 산업. 71) 헬스케어의 개념 72) 시대별 발전 현황. 83) 4차 산업혁명 기반 헬스케어 산업 발전 전략 102. 국 내외 헬스케어 정책. 111) 국내 헬스케어 정책 동향 112) 국외 헬스케어 정책 동향 123. 스마트 헬스케어. 201) 스마트 헬스케어의 개념. 202) 스마트 헬스케의 페러다임의 변화 233) 국내 스마트 헬스케어 시장현황 254) 세계 스마트 헬스케어 시장현황과 전망 264. 인적자원 육성. 271) 인적자원의 개념 272) 4차 산업혁명과 인적자원 293) 인적자원 육성. 305. 홍보 마케팅. 311) 홍보의 개념 . 312) 마케팅의 개념. 333) 온라인 홍보마케팅 및 홍보마케팅 기능. 346. 웰니스 371) 웰니스의 개념. 372) 4차 산업혁명에서 웰니스의 이해. 383) 헬스케어와 웰니스의 융복합. 397. AHP기법. 421) AHP 기법의 개념 및 특징 422) AHP의 절차 443) AHP 기법의 의사 결정 과정. 468. 헬스케어 산업 선행 연구 481) 국내 선행연구 482) 해외 선행연구 53Ⅲ. 연구 방법 561. 연구 모형 562. 조사 설계 . 591) 조사의 목적. 592) 조사대상 선정 및 조사방법 593. 설문지의 구성 및 분석방법. 601) 설문지의 구성 602) 표본추출과 자료수집. 623) 분석방법. 63Ⅳ. 실증분석. 641. 표본의 인구통계적 특성. 642. AHP 분석결과 651) 헬스케어 정책 분야별 상대적 우선순위 및 중요도 652) 헬스케어 정책 하위 요소 의 요소별 중요도 및 우선순위. 673) 연구대상 전문가 분야별 헬스케어 정책 요소들의 중요도 및 우선순위 74Ⅴ. 결 론. 821. 연구결과 요약 및 시사점 822. 연구의 한계점 및 향후 연구방향. 87참고문헌. 89설문지 95ABSTRACT 108
