This paper is brought to assess the effectiveness of Generalized Framework for startups’ scale-up via Kano based QFD, which has been mainly used for each industry. In this research, a model of learning transfer intention is introduced and investigated for verifying the feasibility of the integrated Kano QFD program for new technology based firms.
The purpose of the Kano QFD program for new technology based firms is for technology startups more than 3 years to be trained to achieve more than 5 times the current sales through the training process. The goal of this is to plan and disseminate education and training programs that are practically useful for increasing sales and profits of technology enterprises more than 3 years.



In order to verify the effectiveness of the above program, 860 technology start-up companies more than 3 years are researched the learning transfer after the completion of Kano QFD education and training program and the research model is constructed and the research hypotheses are empirically analyzed.
For the purpose of this study, the independent variables were the learner readiness and the perceived content validity, the learner''s self-efficacy is set as a meditating parameter, and the learning transfer intention is set as the dependent variable.
As a result of empirical analysis, it is found that the learner readiness do not directly influence the learning transfer intention. However, it is found that the effect of the complete meditating occurs with the self-efficacy factor. That is, it can be interpreted that the self-efficacy is increased after the completion of the education and training and the transfer intention is increased regardless of the learner’s degree of preparation.
The results of the study on the moderating effect of occupational level show that, unlike the CEO, in the case of an employee who is not the CEO, the moderating effect of the self-efficacy do not act on the relationship between learner readiness and transfer intention and also don’t act between the perceived content validity and the transfer intention.
It is confirmed that the perceived content validity affects the direct effect on learning transfer simultaneously with the partial meditating effect through the self-efficacy factor.
In the verifying moderating effect of the satisfaction of learner on the coach, the comparison between the unconstrained model and the constrained model is statistically significant. However, the results of the path analysis of the structure equation model in the process of moderating effect verification of the satisfaction of learner on the coach are not consistent with the results of 860 samples for 3 years.


The main reason for these differences is that the number of samples with 173 of the satisfaction of learner on the coach does not provide an adequate test statistic.
The first implication of the results of these studies is that the Kano QFD program designed for new technology based firms is an effective program as a solution to the increasing growth and profit of technology startups and it is empirically clarified. In other words, it is empirically confirmed that this Kano QFD program is an effective program that comprehensively raises the transfer intention of the CEOs and employees of new technology based firms regardless of industry.
The significance of these empirical investigations is that Kano QFD can be applied to the new technology based firms regardless of the type of the industry, while QFD have been applied to individual industries, as shown in previous studies, or to apply only to companies with sufficient QFD-related human resources and sufficient financial resources, such as large companies. As a result, the Kano QFD program for technology startups, which is applied to this research, can be presented as an alternative to solve the sales stagnation, which is the limit of new technology based firms for more than 3 years.
Second, this study mainly provides significant information to overcome the limitation of conventional QFD research which have been in the lack of effectiveness of applying QFD and focused on the case studies and research studies in that country in spite of its widespread use in various industries worldwide. And also Kano QFD designed for startups is clarified by applying a transfer intention model to verifying this Kano QFD for new technology based firms.
Third, most SMEs, which account for 80% of the world economy, have couldn’t use QFD as a tool for corporate growth for want of financial resources and experts to implement QFD and Kano Model.



However, this study presents a Kano QFD application and its methodologies that are structured so that QFD can be applied to new technology based firms with more than 3 years and less than 7 years. And a realistic Kano QFD method for SMEs is demonstrated and investigated great significantly by introducing an one on one coach system and verifying the moderating effect of the satisfaction of learner on the coach.
Fourth, It is empirically clarified the effectiveness of the improving performance for the new technology based firms training program and helping to directly achieve that company''s results by the requirement of the participation of CEO, who has a great influence on the decision-making of technology startups. These empirical investigations are confirmed through the verification of the moderating effect on the path of transfer intention by occupational levels.
This research contributes on providing very important implications for the education and training planners of the government and related organizations leading the technology entrepreneurship policy.