건축의 문화적요인이 고객만족 및 관계지속의도에 미치는 영향 :

이창덕

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자료유형: 학위논문

저자정보: 이창덕 (동의대학교, 동의대학교 대학원)

지도교수: 이경구

발행연도: 2020

저작권: 동의대학교 논문은 저작권에 의해 보호받습니다.

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이 논문의 연구 히스토리 (2)

2020

건축의 문화적요인이 고객만족 및 관계지속의도에 미치는 영향

이창덕 글로벌경영학과 2020.01 학위논문

2019

건축문화가 만족도 및 관계지속의도에 미치는 영향

이창덕 한국경영학회 융합학술대회 2019.08 학술대회자료

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연관 학술논문 또는 학술발표를 통해 보다 발전된 연구결과를 확인하실 수 있습니다.
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본 연구는 건축문화가 거주자의 만족도 및 관계지속의도에 미치는 영향에 관한 것이다. 여러 주거형태 중 아파트를 대상으로 하며, 아파트와 관련하여 형성된 제반 건축문화를 보다 객관화하고 이를 아파트 거주자의 만족도와 관계지속의도 등과의 관계로 발전시키고자 한다.
본 연구는 건축문화가 만족 및 신뢰를 매개로 관계지속의도에 미치는 영향을 알아보기 위한 실증분석에 그 의의가 있다.
본 연구의 자료수집은 2019년 02월 20일부터 2019년 04월 30일까지 부산경남지역을 대상으로 조사를 했다.
서베이몽키(ko.surveymonkey.com)를 이용하여 전자 설문을 시행하여, 총 415명에게 설문지를 배포하여 357부를 회수하여 회수율 86%였으며, 회수된 설문지 중 응답이 불성실한 45부를 제외하고 최종 312부 유효설문지를 통계 분석 자료로 이용하였다.
수집된 자료는 코딩 과정을 거쳐 IBM SPSS statistics version 25.0 for windows와 AMOS 25.0을 이용하여 분석하였다. 연구 가설 검증을 통한 결과는 다음과 같다.
첫째, 내생변수인 건축문화는 탐색적 요인분석과 확인적 요인분석을 통해 외적 브랜드 이미지 문화, 입지 인프라 문화, 건축 내 기능적 문화, 단지 외부 기능적 문화, 경제성 문화의 5개 요인으로 묶였다.
둘째, 외생변수는 탐색적 요인분석과 확인적 요인분석을 통해 만족, 신뢰, 관계지속의도의 3개 요인으로 묶였다.
셋째, 건축문화는 만족도에 영향을 미칠 것이라는 가설을 분석한 결과 부분 채택되었다. 입지 인프라 문화, 건축내 기능적 문화, 경제성 문화는 주거 만족도에 영향을 미치는 것으로 나타났으며, 건축내 기능적 문화와 경제성 문화는 신뢰도에도 영향을 미치는 것으로 나타났다. 그러나, 브랜드 이미지와 단지 외부 기능적 문화는 주거만족도 및 신뢰도에 통계적으로 유의한 영향을 미치지 않았으며 입지 인프라 문화는 신뢰도에도 통계적으로 유의한 영향을 미치지 않았다.
넷째, 만족도가 관계지속의도에 영향을 미칠 것이라는 가설을 분석한 결과 만족과 신뢰는 관계지속의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다.
본 연구는 다음과 같은 한계점이 나타나 향후 보다 체계적이고 개선된 연구를 통해 보다 발전된 후속 연구가 필요하다.
첫째, 실증분석은 면접법을 통한 조사방법이 데이터의 신뢰와 정확성에기여할 수 있다고 보고 있으나 시간과 비용 등의 제약으로 본 연구는 설문지를 활용한 자가 보고식 연구를 하였다. 따라서 설문 조사라는 조사방법에 따른 측정상의 오류발생 가능성이 있을 수 있기 때문에 이러한 데이터를 사용하여 연구를 진행한 본 연구의 결과를 일반화시키기에는 조심해야 할 필요가 있다. 향후 응답자의 측정오류를 감소시킬 수 있는 체계화된 연구가 필요할 것이다.
둘째, 건축문화와 만족도 사이에 존재하는 많은 변인들을 본 연구에서는 브랜드이미지 문화, 입지 인프라 문화, 건축내 기능적 문화, 단지 외부 기능적 문화, 경제성 문화 등 5가지 변인을 고려하였는데 건축의 문화적요인이
선행변인이 존재할 수 있다.
셋째, 본 연구는 부산, 경상남도 지역의 아파트 거주자를 대상으로 하였다. 연구 대상자의 일반적 특성에서 확인하였듯이 이렇게 선택된 자들이 모든 주거문화를 대변하기는 어렵고, 응답자의 연령이 50~60대에 74%로 집중되어 연구결과는 제한적으로 받아들여야 할 것이다.

The topic of this study is the influence of the construction culture on the level of satisfaction of the residents and their intent to maintain relationship. Of different modes of residents, this study focuses on apartments. It is the intent of the researcher to further objectify the construction culture formed around the apartments and develop it into the relationship with the satisfaction level of the residents and intent to maintain relationship.
The implication of this study is that empirical analyses are performed to examine the influence of the construction culture on the intent to maintain relationship as mediated by satisfaction and trust.
The data for this study were gathered from Busan and Gyeongnam region over the period from February 20, 2019 till April 30, 2019.
An electronic survey was conducted via Survey Monkey (ko.surveymonkey.com) to distribute the questionnaires to 415 participants.Of these, 357 were recovered, with a recovery rate of 86%. After excluding
45 questionnaires that were not reliable or complete, a total of 312 questionnaires were used in order to conduct the statistical analyses
The data gathered were coded and analyzed using IBM SPSS statistics version 25.0 for windows and AMOS 25.0.
The results of the verification of the study hypotheses were as follows;
First, the internal variable, which was the construction culture, were classified into five factors of external brand image culture, locational infrastructure culture, functional culture within construction, and external
functional culture of the complex, and the culture of economy, as a result of the exploratory factor analysis and the confirmatory factor analysis.
Second, the external variables were categorized into satisfaction, trust, and intent to maintain relationship, through the exploratory factor analysis and the confirmatory factor analysis.
Third, the hypothesis that construction culture would affect the satisfaction level, as a result of the analysis, was partially accepted. The locational infrastructure culture, functional culture within the construction, and culture of economy turned out to influence the satisfaction level with the residence. And, the functional culture within the construction and the culture of economy had an impact on trust. However, the brand image and the external functional culture of the complex did not influence the satisfaction with the residence and trust in a statistically significant manner. The locational infrastructure culture did not influence trust in a statistically significant manner, either.
Fourth, the result of the analysis of the hypothesis that satisfaction level would influence the intent to maintain relationship showed that satisfaction and trust had a positive impact on the intent to maintain relationship. This study had following limitations, which mandated further studies in the future that is better organized and more advanced, so that the results could be expected more precisely.
First, as for the empirical analysis, an interview is reported to be capable of contributing the trustworthiness and accuracy of the data. However, due to the limitations in time and budget, this study was conducted in a
reporting style, using questionnaires. Therefore, there can be errors in measurement due to the nature of surveying method. Care is needed in generalizing the findings of a study that is based on data such as this. In
the future, a better organized study would be necessary in order to reduce the measurement errors with the participants.
Second, with regard to the many variables that exist between the construction culture and satisfaction level, the researcher considered five factors, which were the brand image culture, locational infrastructure culture,
functional culture within the construction, external functional culture of the complex, and culture of economy. However, there can be preceding variables of construction culture.
Third, this study was conducted with the residents of apartments in Busan and Gyeongnam regions. As the demographics of the participants showed, the participants so selected are not representative of all residential culture. And, the age distribution was also leaning heavily on those in 50s and 60s, who accounted for 74%. Therefore, the findings of this study should be accepted only selectively.

Ⅰ. 서론 ·······························································································································1
1. 연구의 배경 및 목적 ······························································································1
2. 연구방법과 연구구성 ······························································································4
1) 연구방법 ................................................................................................................4
2) 연구구성 ···········································································································9
Ⅱ. 이론적 배경 및 선행연구 ·····················································································13
1. 건축의 개념 ············································································································13
2. 건축문화의 개념 ····································································································16
3. 건축의 문화적 특성 ······························································································19
4. 아파트 건축문화의 결정요인 ··············································································28
5. 건축문화의 만족도 ································································································46
III. 연구 설계 ··················································································································69
1. 연구모형 ··················································································································69
2. 연구가설 ··················································································································70
1) 건축문화와 만족도 ·························································································70
2) 만족도와 관계지속의도 ···············································································71
3. 조사의 설계 ············································································································72
4. 연구 도구 ················································································································73
1) 건축문화 ···········································································································73
2) 만족도 ···············································································································73
3) 관계지속의도 ···································································································73
5. 자료 분석방법 ········································································································74
IV. 실증분석결과 ···········································································································75
1. 연구대상자의 일반적 특성 ··················································································75
2. 가설검증을 위한 예비분석 ··················································································75
1) 주요변수의 기술적 통계분석 ·······································································77
2) 측정 도구의 탐색적 요인분석 ·····································································81
3) 측정 도구의 확인적 요인분석과 타당성, 신뢰도 검사 ··························82
3. 경로 분석 가설검증 ······························································································90
1) 연구모형의 적합도 분석 ···············································································90
2) 가설검증 및 분석결과 ···················································································91
Ⅴ. 결론 ···························································································································97
1. 연구결과의 요약 ····································································································97
2. 연구결과의 시사점 ································································································98
3. 연구의 한계점 및 향후 연구 방향 ····································································98
참고 문헌 ·······················································································································100

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