The purpose of this study is to explore the possibility of understanding tourism behavior and developing tourism resources in the future through exploratory research on the true meaning and formation process of the festival participation experience of Taiwan''s M.I.T. which is one of the world''s line dance festivals and the local festival Line Dance Queen Korea Summer Party for participants as a serious leisure.
First, what extent does the festival motivation and festival process reflect the serious leisure characteristics? Second, what are the experiences from the festival and what do they mean to the persons who are on serious leisure?
Some important points derived from this study were clearly identified to reflect the serious leisure characteristics of visitors to the M.I.T. Line Dance Festival and Line Dance Queen Korea Festival.
First, monetary and physical patience and dedication for participation in the festival are one of the most important factors of serious leisure characteristics and second, form and strengthen the sense of achievement and belonging to self-care of career ownership through participation in the festival. Third, it was a continuous effort for knowledge and dance skills for participation in the festivals and fourth, a search for the costs and benefits associated with participation in festivals on serious leisure extension.
Through this, he transforms himself into a different person who transcends everyday life as a bold self-expression of self-realization and inherent shame, and strives to maintain relationships for interaction and lasting partnership with the consensus-building group.
Fifth, it can be said that the unique belief and value-sharing of the festival participants only makes them proud and sixth, it strengthens their sense of identity and belonging through selective partnership.
Based on the conclusion of this study, I would like to propose the following for further study related to the promotion of tourism resource development and the festival.
First, financial and physical patience and dedication to participate in the festival are the preparatory work of tourism for continued participation in the M.I.T. and Line Dance Queen Korea festivals, a personal investment that can be rewarded only by participating in the festival for serious leisure who want to participate in the festival and an activity that can be expected to maintain the festival''s continued participation. The festival can also be said to be the result of their continuous serious leisure activities which they have been doing to participate in the festival as well as the creative idea of developing tourism resources. The infinite development potential and direction of intangible resources suitable for our country''s tourism industry which lacks tangible tourism resources can be proposed.
Second, the festival participants will be the final consumers and serve as promotional marketers in the space of the festival. Also, it will be promoted interactions among repeated visitors of similar goals and interests as a social space and eventually create a culture that will make them devote themselves to the festival and providing an opportunity for the festival itself to be self-sustaining and revitalized.
It is clear that there is a necessity for further research to participate in the festival which is tourism behavior as a serious leisure in future research, and to understand the possibility of developing tourism resources.
First, according to a methodological point of view, the observation of continuous tourism behavior is limited by the results measured by the quantitative method only. A qualitative approach to research should be used as a useful alternative to exploring and understanding the ongoing experience of participating in festivals in greater detail, given the detailed circumstances of participants.
Second, it seems that more psychological approaches to understanding tourism behavior and various leisure-related practical research should be conducted more actively, which is a key factor of participation of festival visitors who participated as serious leisure.
Third, the Line Dance Festival which was dealt with in this study, was a good theme for analyzing tourism behavior as a serious leisure, but it is true that the genre of dance itself was somewhat distant from the public. If various research is carried out on the subject of successful tourist attraction among serious leisure activities of a genre easily understood and accessible to the public, it will bring about real changes in the development and distribution of festival tour programs in the future.