The Yeosu Expo, held in Yeosu City in 2012 made the city establish its landmark. By leading domestic and foreign tourists, Yeosu is resolving local limitations and urban tasks such as financing of local governments and economic activation of local residents. Yeosu was able to raise the social infrastructure and social network in a short period of time by holding Expo, and it provided a stepping stone for Yeosu to take a step forward.
Yeosu is organizing the infrastructure of urban growth with the Yeosu Expo, and is preparing for tourism development and city growth using it. In addition to the development method, the city considers the priority in connection with neighboring areas, requirements for nature-friendly development, tourism development according to municipal policy, and approaches from the user side as well.
The research method is first, to derive the variables and the weight by combining urban growth and municipal policy to extract the importance variables in the activation factors of tourism development, and the hierarchical decision model was suggested.
Second, by extracting the important variables in the research model to apply for tourism development activation, empirical analysis through the dual comparison and fuzzy technique is conducted. Through this process, the variables and the weights are derived, and reasonable policy decision criteria is presented for future city policies, urban growth, and increase of tourists due to the tourism development. Also, the user''s satisfaction is measured through multiple regression analysis.
As a result of the reliability and validity tests in order to generalize the questionnaire in quantifying qualitative concepts, Cronbach''s values are 0.6 to 0.720, which is larger than usual, and reliability is secured, and KMO values were found to be 0.604 to 0.648, which secures validity. In addition, Bartlett''s sphericity test and rejection at significance level were smaller than p <0.05, in conclusion, the questionnaire can be generalized.
As a result of AHP analysis, first, in both the comprehensive importance and the total importance of correction, the items of the marine waterside tourism area have the absolute priority. Therefore, it is necessary to establish early and to manage the tourism destination that is going on or going ahead such as the construction of the Woong-cheon marine port, the construction of the coastal yacht, the establishment of the youth marine education center, the expansion of Dol-san marine ecosystem center, and establishment of Dol-san related tourism belt.
As a result that user satisfaction was wet the dependent variable and 12 variables were independent variables, 6th model was selected as final. and the overall explanatory power was about 60.2%, so the explanatory power was very high. The Durbin-Watson value was 2.312, and the VIF value is less than 10, which shows the reliability of the model. In addition, results of analyzing the degree of impact on the tourism development effect of Yeosu showed importance of tourism site near by ocean, urban appearance and hinterland composition, which means the harmonization with the city is the most important factor in the center of tourism development facilities.
The results of this study show that Yeosu is becoming a tourist resource by combining with various tourism resources, tourist facilities and city roadmap. However, development of the tourism industry is limited only by domestic travelers. In order to overcome these limitations, it is necessary to improve the quality of tourism supply and to build an information system that can be used by foreigners. Also it needs to develop tourist contents and share the surrounding facilities so that they can visit Yeosu again.
The subject of this study is a specific area of three sides in contact with the sea water, thus it can not be considered that the policy implications are completely suggested in view of the characteristics of similar areas. Therefore, it is required verification analysis that adds other tourism sites. The environment that can be carried out as a research remains to be studied in the future.