This study sought to find out the relationship between the lifestyle of tourists and island tourists, focusing on the island''s tourist destinations, affecting the island''s tourism selectivity. And we wanted to find out about the relationship between satisfaction through island tourism attributes and how satisfaction has an impact on revisiting the island. For this research, two of the largest and most representative island in Korea, Jeju Island, and Dama Island, a Japanese island visited by many Korean tourists, were selected to conduct a survey.
In particular, the lifestyle consists of four independent variables: leisure, pleasure, practical, and experience. The island tourist site selection properties consist of four dependent variables: cultural attractiveness, inherentity, rationality/functionality, and eco - friendly, and also the types of satisfaction and revisit, to investigate the impact relationship.
To this end, the survey was conducted from September 1, 2018 to September 30, and a total of 510 copies were distributed to tourists who had visited Jeju Island and Daemado within the last six months, using a total of 500 copies of the survey except those that are deemed to be inconsistent or dishonest.
The collected samples were analyzed for reliability and validity through Cronbach''s analysis, and for verification of the theory of study, frequency analysis and factor analysis were performed using SPSS 23.0. Six hypotheses have been established for this study, and the analysis results for the hypothesis are as follows: In order to analyze the validity of the variables, the principal component analysis was used for the method of factor extraction, and the factors with high oil values of 1 or higher were selected for the orthogonal rotation method, and the factors analysis result in the single-dimensional analysis of each variable.
First, it was found that the life style variables of Hypothesis 1-1 include practical pursuits and experience-seeking tourists affecting the cultural attractiveness of the island''s tourist attractions. These results showed that pre-knowledgement of travel sites increases local customs, manners, and cultural educational effects, and among the life style variables of hypothesis 1-2, practicality and pursuit of experience also have a significant impact on uniqueness. The results showed that location selection of tourist destinations and thrifty practical travel plans led to stable travel, allowing visitors to experience unique natural scenery and differentiated attractions, and among the lifestyle variables of hypothesis 1-3, leisure pursuit and practical pursuit had a significant impact on rationality and functionality.
The results showed that while enjoying leisure activities, spending on accommodation, convenience facilities, quality level and reasonable price range has led to satisfaction with tourism, and that in hypothesis 1-4 practicality among life style variables has a significant impact on eco-friendliness. These results mean that planned schedules and regular, stable journeys can increase satisfaction with the beautiful natural landscape.
Based on the results of the study, the recent trend of tourists is not just a trip for leisure or pleasure, but a stable and safe trip with a planned and organized practicality, but a more satisfying experience, a diverse range of knowledge and things to see, is reflected in the fact that tourists.
Based on this, it is believed that the company will be able to present practical marketing strategies to tourists who want to visit Jeju Island and other island tourist sites as well.
However, in this study, the following limitations exist for the progress of the study: First, as this research is an island tourist destination on Jeju Island and Daemado, it was difficult to generalize various books in Korea, and second, it did not reflect the seasonal and seasonal characteristics of the study. It is thought that if the empirical analysis is carried out during the seasons, weekends, and holidays, there will be flexibility in market changes.
Third, the survey targets were mostly in their 40s and 50s, and there was a problem with generalization of age groups. Therefore, research expects to become a more meaningful study by supplementing data on these limitations.