목차

국문 초록·························································································································ⅰ
그림 목차·························································································································ⅴ
표 목차·····························································································································ⅴ
Ⅰ. 서 론 ························································································································ 1
Ⅱ. 이론적 배경 ············································································································ 2
1. 박물관 ···················································································································· 2
2. 국내 자연사 박물관 ···························································································· 4
3. 과학관······················································································································ 5
4. 선행 연구 ·············································································································· 7
Ⅲ. 연구의 방법 ·········································································································· 10
1. 연구 대상 ············································································································ 10
2. 분석 내용 ············································································································ 13
3. 연구 절차 ············································································································ 14
4. 연구 분석 방법 ·································································································· 14
Ⅳ. 연구 결과 ·············································································································· 17
1. 관람객 수 통계 결과 ························································································ 17
가. 연도별 관람객 수 ························································································ 17
나. 연도별 개인 및 단체 관람객 수 ······························································ 18
다. 월별 누적 관람객 수 ·················································································· 20
라. 월별 개인 및 단체 누적 관람객 수 ························································ 21
마. 연령대별 관람객 수 ···················································································· 23
2. 관람객 특성 및 만족도 결과 ·········································································· 24
가. 시?도별 관람객 수 ···················································································· 24
나. 경남 내 시?군별 관람객 수 ···································································· 26
다. 관람객 방문 횟수 ························································································ 27
라. 시설별 만족도 ······························································································ 28
마. 전시관별 관람 시간 ···················································································· 29
바. 재방문 계획 관람객 수 ·············································································· 31
사. 재방문 계획 이유 ························································································ 31
Ⅴ. 결과 분석 및 논의 ······························································································ 33
1. 관람객 수 통계 분석 및 논의 ········································································ 33
가. 연도별 관람객 수 ························································································ 33
나. 연도별 개인 및 단체 관람객 수 ······························································ 34
다. 월별 누적 관람객 수 ·················································································· 34
라. 월별 개인 및 단체 누적 관람객 수 ························································ 35
마. 연령대별 관람객 수 ···················································································· 36
2. 관람객 특성 및 만족도 조사 분석 및 논의 ················································ 37
가. 시?도별 관람객 수 ···················································································· 37
나. 경남 내 시?군별 관람객 수 ···································································· 37
다. 관람객 방문 횟수 ························································································ 38
라. 시설별 만족도 ······························································································ 38
마. 전시관별 관람 시간 ···················································································· 39
바. 재방문 계획 관람객 수 ·············································································· 39
사. 재방문 계획 이유 ························································································ 40
Ⅵ. 결론 및 제언 ········································································································ 41
참고문헌 ······················································································································· 43
Abstract ······················································································································· 45
부록 ······························································································································· 47