The economic recession has been continuing since 2007 and the baby boomer has caused the aging of the population and youth employment to become major political and social issues. The decline in employment of large corporations has continued to lead to government’s economic recovery policies for creating jobs. To improve this point, the government announced the start-up support policy and continued to provide support to founders, but the success rate of start-ups is so low that it differs from the government''s desired results. In order to improve this point, this study has been carried out and theoretical and practical implications are suggested to start - up support organizations such as leading business schools.
This study investigates the moderating effects of corporate mentoring and the entrepreneurship support policy of the government on the relationship between entrepreneurship and start-up satisfaction. The research was designed to examine a direct relationship between the entrepreneurship and the start-up satisfaction. In addition, indirect impacts of corporate mentoring and the entrepreneurship support policy of the government on the relationship between entrepreneurship and start-up satisfaction.
For the entrepreneurship variables, five factor of innovation, initiative, risk acceptability, competitive aggression and autonomy were reviewed. For the corporate mentoring variables, three factor of career related function, psycho social function and role model function were examined. For the govenment’s entrepreneurial supporting policy variables, four factor of education support, fund support, marketing support and post management support were reviewed. For the control variable, industrial structure and life cycle were used.
Data was collected by distributing questionnaires through e-mail or direct visit to the participating companies in the Start-up Leading University Project, college start-up clubs, companies in university business incubating centers, and general entrepreneurs in Busan and Gyeongnam areas. Empirical data was then analyzed using the SPSS 18.0 statistical program.
Frequency analysis was used to understand the general demographical factors of samples. Factor analysis and Cronbach''s alpha coefficient was used to examine validity of the measurement tool and to determine the reliability of the questions, respectively. To prove our hypothesis, we used the multiple regression analysis with industrial structure and life cycle as the control variable and the hierarchical regression analysis for moderating effect of the corporate mentoring and the govenment’s entrepreneurial supporting policy.
The results reveal that such categories as autonomy in entrepreneurship have a direct positive effect on entrepreneurial performance and the career related function of the corporate mentoring has a moderating effect when risk acceptability has a direct positive effect on start-up performance. Also, the role model function of the corporate mentoring has a moderating effect when competitive aggression has a direct positive effect on start-up performance. Furthermore, the education support of the govenment’s entrepreneurial supporting policy has a moderating effect when the innovation has a direct positive effect on start-up performance.
It is implied as follows;
When Star-Up is carried out without the govenment’s entrepreneurial supporting policy, The Entrepreneur should adopt the autonomy in entrepreneurship while working in a free and autonomous environment with a flexible corporate culture for start-up performance.
When Star-Up is carried out with the govenment’s entrepreneurial supporting policy an improvement of start-up performance may be attained when the career related function of mentoring programs are well accepted by entrepreneurs and their workers while working in a risk acceptability of the Entrepreneurship.
Also when Star-Up is carried out with the govenment’s entrepreneurial supporting policy, an improvement of start-up performance may be attained when the role model function of mentoring programs are well accepted by entrepreneurs and their workers while working in a competitive aggression of the Entrepreneurship.
An improvement of start-up performance may be attained when the education support of the govenment’s entrepreneurial supporting policy are well accepted by entrepreneurs and their workers while working in a innovation of the Entrepreneurship.
The purpose of this study is to reduce the living-based business and increase the start up success rate. The above implications and suggestion can increase the success rate of start up and reduce the living-based business.
This study may provide the theoretical and practical implications for start-up support organizations such as start-up support groups of Start-Up Leading University Project.